Cosmetics are used to enhance the natural beauty of a variety of individuals, so it's no wonder cosmetic companies have to come up with creative promotional ideas to entice different types of consumers to try their product lines. One important aspect of a makeup promotion is that it offers potential customers an opportunity to experience the brand on their skin through sampling.
Direct-selling companies have experienced success through home parties hosted by their sales representatives. Create an event tailored to your target market that allows you to meet with a group of potential customers at one time to demonstrate your cosmetics and promote your company. Give your home parties a unique name, such as “Beauty Socials.” During these events, which can be hosted at your store or at your clients' homes, attendees learn about proper makeup application, sample the product line and bond with other attendees. After your demonstration, take sales orders from interested attendees.
Partner with local businesses in your area that your target market frequents, such as clothing boutiques and hair salons. Work with the owners of these establishments to see if you can create a point-of-purchase display in their stores that features your cosmetic products. A mutually beneficially deal, such as giving the store owner a percentage of your profits or promoting their products or services to your existing customer base, could encourage them to work with you to promote your product line. Your point-of-purchase display should include your products, as well as business cards and a marketing brochure, so customers can contact you for reorders or if they have questions about your products.
Social networking sites can help you promote your cosmetic line to potential clients. Host a product giveaway and promote it on your blog or on such social networks as Facebook and Twitter. To qualify for entry, customers must write reviews about your products, name their favorite makeup artists or detail their worst makeup experiences. Select a grand-prize winner, a first-place winner, and a runner-up. The grand prize can be a basket filled with your cosmetic products; the other winners can pick a product they want to try. Have winners document their experiences with your products and post their insights to your blog, website and other social networks.
Host a "Week of Beauty" event and invite potential customers to visit you for a free makeup consultation. Offer tips on the best products and colors for their skin. Either visit customers at home or invite them to your location. If they visit your location, have refreshments available. Give participants product samples to take home and encourage them to share their samples with friends and family. Distributing samples can help promote your business to potential clients.