Running a small business is no easy feat. When you reach the important milestone of one year in business, it’s a big reason to celebrate your accomplishments. However, your one-year business anniversary is more than just a celebration. It’s a chance for you to establish your vision for the next year, engage your employees, reward your customers and find new ways to grow your business for the many years to come.
Goals for Your One-Year Business Anniversary Celebration
Before your first business anniversary, it’s critical to establish what you hope to achieve with your celebration. Think past the party and the cake. You want to use this milestone as a driver to grow your business. Goals for your one-year business anniversary celebration may include:
- Engaging employees to increase retention and reduce turnover
- Building brand awareness to entice new prospects
- Strengthening customer relationships
- Solidifying new business partnerships
Decide what you want to achieve with your celebration and build your plan around that goal. For example, if your main goal for your first anniversary is to build brand awareness, your celebration may include social media campaigns and flyers for your party handed out in the community.
However, if your goal is to reduce employee turnover, then your celebration may include taking employees out for an evening or offering them a bonus as a way to say thank you for helping your business reach this milestone.
Engage Your Employees
Whether you have one employee or 100, take time to thank them for their hard work. Even if you are your business’s only employee, you deserve a treat. Build employee engagement in your business by acknowledging the work your team has done. Have there been any stand-out sales or projects your employees have completed in the last year? Talk about these experiences in your town hall meeting so all team members can appreciate the hard work that was put in by their colleagues.
Be sure to write a heartfelt thank you message to your employees. Look back at the year and highlight a few moments that you feel were instrumental to your business’s success. Company anniversary ideas for employees include creating a time capsule. Ask each employee or department to contribute one item to place in the time capsule. Open it the following year or several years from now and look back at how far you’ve all come.
Don’t forget to celebrate with a get together so employees can mingle outside of the work environment. This doesn’t need to be an expensive or elaborate situation. A simple lunch is a great way for employees to talk to each other and relax and presents an opportunity for you to say a few words of thanks.
Reward Loyal Customers
Some of the most important people who have helped your company reach your one-year business anniversary are your loyal customers. People who have made repeat purchases from your organization have shown they trust your business and see the value you bring to their lives. Be sure to celebrate with them by showing your thanks. Send them a thank-you card or email. Offer an exclusive gift to your loyal customers in the form of a discount, coupon or special offer.
You can build trust with prospects by sharing your customers’ stories on your website. If your loyal customers are interested, consider interviewing them and publishing a series of customer success stories for your anniversary. This shows your loyal customers how much you value their business and shows prospects how happy your business makes those customers.
Intrigue New Prospects
A celebration is a great way to inform people about your business. Use your anniversary as a chance to get new prospects interested in what you have to offer. Consider holding a massive sale on your anniversary date to encourage new prospects to venture into the store. Lowering prices for a limited time helps grab the attention of people who may not normally shop at your business.
You can also offer a limited-time product or entry-level service. For example, if you are a massage therapist, consider offering a 10-minute scalp massage for your anniversary to new prospects. This way, you have an opportunity to prove your skills to your prospects, and they have a chance to sample your service with little risk.
Solidify Business Partnerships
For many small businesses, a key element of their success is partnering with other businesses. Thank your partners for their collaboration this past year. Send them a small token of appreciation, such as a dessert, bouquet or bottle of wine along with a thank-you note.
For partners with whom you have not done any business recently, follow up with them to discuss new business opportunities for the following year. Sometimes, all it takes is a simple reminder of your business relationship to get the ball rolling again.
Build Momentum Online
Use your one-year business anniversary as a way to increase awareness about your company and your offerings. Blog about your upcoming milestone a few weeks before it happens and follow up with subsequent blogs a week before and on the day of the anniversary. Share your blogs on your social media platforms to inform your followers about your upcoming anniversary.
Consider creating a special landing page for your anniversary where visitors can get inside information about your plans for the next year. You can also offer special online discounts or promo codes for prospects and customers.
Encourage Store Traffic
If you’re looking to increase foot traffic to your store, then a party is in order. Hold a celebration with bite-sized hors d'oeuvres and desserts that guests can serve themselves. Create a photo booth setup and hire a local photographer to take shots of customers and prospects in the booth.
Encourage traffic by posting about the celebration on your social media and website and by advertising in local papers. Have a large banner on your storefront with balloons and bunting flags to capture the attention of those passing by. Be sure to carefully place your product or service brochures around the entrance of your store to encourage sales.
Give Back to Your Community
Celebrate your one-year business anniversary by thanking the people who support you. Company one-year anniversary ideas include sponsoring a local charity or a children’s sport team. You can also purchase food for the food bank or make a donation to a local school.
Choose an organization that matches the mission and core values of your business. For example, if you run a bookstore, consider donating to an organization that helps reduce illiteracy. If you are a mechanic, consider donating lunch for employees to local car dealerships in the area. This helps to make new alliances while giving back to the community.
Look to the Future
Regardless of how you celebrate, be sure to share your vision for the years ahead. Use your celebration as an opportunity to communicate the direction of your company going forward. Tell employees about your new incentive or benefits plans. Discuss your strategy for the next five or 10 years with your employees so they have a clear understanding of where your organization is headed.
Inform customers about upcoming product launches in the next year. Consider conducting a survey to ask customers about what they want to see from your business in the next 12 months. You may get ideas on ways to improve your customer service or optimize product features to improve sales.
Anam Ahmed is a Toronto-based writer and editor with over a decade of experience helping small businesses and entrepreneurs reach new heights. She has experience ghostwriting and editing business books, especially those in the "For Dummies" series, in addition to writing and editing web content for the brand. Anam works as a marketing strategist and copywriter, collaborating with everyone from Fortune 500 companies to start-ups, lifestyle bloggers to professional athletes. As a small business owner herself, she is well-versed in what it takes to run and market a small business. Anam earned an M.A. from the University of Toronto and a B.A.H. from Queen's University. Learn more at www.anamahmed.ca.