A company’s 25th anniversary is a significant accomplishment as it marks a quarter of a century in business and celebrates a prosperous future in the market. You can use this milestone anniversary to promote your achievement and share your celebrations with your employees and customers.
Create a time capsule by digging through your archives to find old sales transactions, photos of your business during the grand opening, old sample products or equipment you used when you first started your company. If you have employees who have been working with you since the beginning, ask them to write a page or two about their time with the company. If you've been working with customers since you started the business, ask them to write about their experiences and how their relationship with you has changed through the years. Gather all this information together ready to go into your time capsule. You can schedule a 25th-anniversary celebration meeting with your employees and selected customers to show them the capsule and discuss its contents. This also gives you the chance to talk about the direction the company will take in the future. Find a safe spot in the office and store your time capsule so that you can break it out again on your 50th anniversary.
Design a special 25th-anniversary logo that will cover all items throughout the year -- you can use this for internal and external marketing purposes. For example, you could create commemorative mugs, T-shirts, golf shirts, pens and mouse pads. These could go to customers or to employees as part of incentive schemes throughout the year. If you're planning a 25th-anniversary party, order promotional M&Ms with “25" and your corporate logo on them or design a champagne-bottle label that incorporates your logo. You can also promote your anniversary by ordering a new 25th-anniversary line of stationery, envelopes and business cards. Add an extra touch by using silver to emboss the paper since this symbolizes 25 years.
A celebration is one of the best ways to mark this accomplishment. You can use this event to launch your time capsule or simply as a general celebration. Hold the party at your office or a local restaurant or country club to make it extra special. Invite all employees, customers and some of your treasured employees who may have retired. Silver is the color for 25 years, so integrate silver into your theme by using silver balloons and ribbons. You can also use your commemorative items as part of your display -- try putting a bottle of champagne with your 25th-anniversary logo on it on each table or dot bowls of anniversary M&Ms by the bar and on food tables. Door prizes such as 25th-anniversary shirts and even $25 gift cards may make this more of an occasion for your guests. Make sure to mark the achievements of the business owner with an engraved 25-year silver platter during the celebration.
Gina Ragusa has made a career out of writing for the past 15 years, with an emphasis on financial institution writing. Ragusa has written for Consumer Lending News, Deposit and Loan Growth Strategies and Community Bank President. She earned her Bachelor of Arts from Michigan State University.