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Earl Silas Tupper invented and marketed Tupperware in the 1940s. His innovative invention led to an enduring line of household products sold throughout the world. Due to an early lead and a reputation for good quality Tupperware dominated its market for many years but that began to change in the 1970s and '80s. In the last 20 years a crowded market and fierce competition has left Tupperware sales consultants in need of every competitive edge they can find.
Tupperware Sales Methods
Home parties are Tupperware’s traditional sales method. Sales consultants contract with party hostesses to book a date to come and demonstrate Tupperware products, entertain guests/customers, take orders for Tupperware, book future parties and recruit new sales consultants. Tupperware sales consultants bring products, introduce new product lines, answer questions about warranties and replacements and gather names and contact information from new customers for future sales. Every interaction with customers is an opportunity to discuss products and make sales.
Other sales methods Tupperware encourages include showcases at malls, Tupperware consultant websites for a low monthly fee, fundraising, bridal registries and sales consultant recruiting.
Book space at local county fairs, municipal festivals, farmer’s markets that allow retailers and trade shows. Set up an attractive table or booth, bring the newest products and catalogs and take orders, book parties and recruit new sales consultants. Talk to people about how they use Tupperware, how long they’ve had their Tupperware and their first piece of Tupperware. Raffle Tupperware products, have a trivia contest about Tupperware history and demonstrate cooking and food preparation with Tupperware products to draw traffic to your space. Distribute business cards and refrigerator magnets with your contact information and Tupperware website address. Have popular products on hand for point of purchase sales from your booth. Hire a local teen to help you with demonstrations and customer service during exhibition sales events so you don’t miss any sales opportunities.
Promote Tupperware Sales
Promote your Tupperware sales business with an auto magnetic sign, bumper sticker or window decal. Include your name, contact info and website address. Carry a Tupperware sample bag with business cards, catalogs and order forms whenever you go out so you never miss a customer opportunity. Prepare a 30-second explanation of why Tupperware is the best choice for food storage and kitchen utensils, including Tupperware’s best selling points, why you sell Tupperware, and company history. Create a newsletter for your customers and prospective customers, either print or email or both, and use it consistently. Post copies at local libraries, grocery stores and businesses that have public boards.
Creative Sales and Promotion
Use creative sales and promotion techniques to build your business. Advertise in church bulletins and high school athletic programs. Spend one weekend a month at a flea market with a table or booth for point of purchase sales and promotion, booking parties, demonstrating products and distributing catalogs. Throw a backyard barbecue for your top party hostesses and sales recruits, asking them each to bring one guest and promote Tupperware with party games and door prizes. Give Tupperware demonstrations at the local library.
- Tupperware; Your Opportunity; Tupperware; 2009
- “Tupperware: The Promise of Plastic in 1950’s America”; Alison J. Clarke; 2001
- “The Skinny on Direct Sales: Your First 100 Days”; Jim Randel; 2009
- “Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home”; Mary Christensen; 2010
- “Build It Big: 101 Insider Secrets from Top Direct Selling Experts”; Direct Selling Women’s Alliance; 2005
- “More Build It Big: 101 Insider Secrets from Top Direct Selling Experts”; Direct Selling Women’s Alliance; 2006
Heidi Cardenas specializes in human resources, business and personal finance, small-business advice, home and garden and home improvement. Her professional background includes human resources and business administration, technical writing and corporate communications. She has studied horticulture and business administration, and enjoys guest blogging for publications including Herb Companion Magazine, Natural Home Living Magazine, and Mother Earth Living.