Business cards are an effective networking tool for professionals and also serve as a promotional tool for a business or company division. A compelling design with the right combination of color and images helps you optimize these advantages when sharing your card.
A fundamental role of a business card is to quickly share contact information with someone. When you meet with a potential client or partner, for instance, you can leave a business card for that person to use in a follow-up call or email. Having a card works much more quickly than writing your name and number down. It is also easier for the contact to read your contact details on a professional card. Some software programs allow people to scan your card into a digital contact database as well.
A business card comes in handy when you need to establish your credentials. When working on a service job in a particular community, for instance, your business card can ease concerns a neighborhood resident might have about what you are doing. Your card can also help you establish credibility with a homeowner or business contact when you first show up and introduce yourself. In addition, having professional certifications or credentials on your card verifies your qualifications to fulfill certain roles.
A business card is a simple but effective way to demonstrate your professionalism. It is customary when you meet someone for the first time in a business setting to exchange business cards. If the other person has a card and you don't, it might cause her to question your professionalism. Pulling out a well-designed and informative business card and presenting it after the initial handshake and greeting affirms your professionalism to the prospect, contact or associate.
Creating awareness is a common marketing communication goal for a company, and a business card is one of the most cost-effective tools to achieve this goal. Your card serves as a tangible reminder to those you meet about your company and its products or services. For a realtor, for example, getting cards in the hands of as many locals as possible sets the stage for future contact opportunities. When someone decides to list or buy a home, he might call the friendly agent who left him a card. A quality design and your logo strengthen the brand recognition of a card.