Mike Watson Images/moodboard/Getty Images
Finding new patients to consistently fill the chairs in your dental office is a never-ending challenge. The key is to use consistent marketing tactics that offer value to prospective patients. Implementing a variety of tactics to reach new patients with traditional and digital marketing tactics is ideal. That way, you reach as many potential patients as possible while helping them feel confident about booking their next appointment with you.
Offer A Deal
Mail an oversized postcard to your target market, and offer a special deal to entice them to make an appointment. For instance, you may want to offer free teeth whitening once a customer calls for an initial dental exam and x-rays. If your office is located in an area with lots of families, tie the offer to the kids, such as offering free fluoride treatments once a full exam is booked. Always include an expiration date on your postcard, and highlight it so recipients know they need to respond by a certain date to take advantage of the special offer.
Community Welcome Packages
Join your local community welcome wagon, and provide your brochure and a small package of sample-sized dental products to introduce your practice to families that just moved into your area. This works for new businesses as well as homeowners, although you likely need to create your own basket. Deliver the brochures and dental products to the office, and ask that the individual bags be made available to its employees.
Some of your best advertisers are your current, satisfied patients. The key to getting referrals is to encourage your patients to talk about your services. Motivate them by offering rewards for each referral, such as free or reduced-cost dental services. Some of your patients may only need routine cleaning, so offering prizes like gift certificates to local restaurants or stores is another incentive to encourage happy patients to get new faces in your office.
Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.