Marketing your dance studio is vital to its success. However, the traditional forms of advertising and marketing can be expensive and ineffective for your dance studio. You can effectively market your studio inexpensively with a few innovative ideas. They might be time-intensive, but these methods are sure to bring attention -- and new clients -- to your studio
Offer Free Introductory Classes
One way to show off your class offerings is to give away free introductory classes to anyone interested. The quality of dance classes varies from studio to studio, so your customers will feel more at ease with spending the money if they can test drive it first. Think about it: you wouldn’t buy a car without test driving it, so give your customers that same opportunity. Get the word out about your free introductory classes by including the information on all of your marketing materials – brochures, posters and promotions.
Cross-Promotion with Similar Businesses
Local businesses compete with bigger companies, so it’s important for small businesses to stick together and help each other with promotion. You can cross-promote your services by approaching businesses that also cater to your target market and asking if you can place brochures and other advertisements in their stores. In return, you advertise their services in your dance studio, creating a win-win situation. Businesses to approach include clothing boutiques, spas, salons and coffee shops.
Establish a Social Media Presence
The exploding popularity of the Web and social media gives you the perfect -- and inexpensive -- platform to advertise your dance studio. Start by creating a user-friendly, professional website; most consumers first check out a company’s website to decide whether or not to frequent that business. It’s also important to have a Facebook page for your studio that you actively update with news, specials and other offers. In addition, take the opportunity to engage with your target market by actively participating in local blogs, news websites and message boards. This dialogue helps establish you as a public figure and puts your dance studio in the minds of consumers.
Maintain a Presence at Local Family Events
Becoming a fixture at local events, including Chamber of Commerce and city council meetings, school fairs, carnivals and farmer’s markets, gives you the opportunity to network with a wide variety of people. This networking can prove to be a useful marketing tool because word-of-mouth advertising is one of the most effective forms. In addition, attending local events will also establish you as a trusted community leader.
Offer a Referral Program
Referral programs are effective because consumers love deals. Consider offering your dance studio clients the opportunity to earn free dance lessons or other dance-related gear by referring new dancers to your studio. You’ll be surprised how people will spread the word about your studio to get something for free, especially if they’re big fans of your studio.
Lea Winters has written professionally since 2003. Her work has appeared in a variety of publications, covering entertainment, style and beauty topics. Winters holds a Bachelor of Journalism and a Bachelor of Science in international business from the University of Nebraska.