Social media sites such as LinkedIn offer a community for business and individuals to interact to sell products and services. LinkedIn now offers benefits for businesses including the ability to upload their products and services to their business profile. Using tools such as recommendations and paid advertising, you may now market your business's product on LinkedIn and increase the likelihood of making a sale.

Optimize Your LinkedIn Page

You won't get very far on LinkedIn if other members cannot find you. Your LinkedIn business page allows you to upload a large amount of information about your company, including a bio, logo and spots for your website address. The key to optimizing your LinkedIn page lies with the keywords. Think about the words that your customers enter into the search box to find your company. Use these words throughout your business page to get your business in the search results for those words. Make sure to sound natural; never "keyword stuff" your page.

Products and Services Page

LinkedIn provides a special spot on your business page for uploading your products and services. You also may add a company showcase image or a video to get further interaction with your customers. Add a product description sprinkled with keywords and add an image to each product. LinkedIn provides an easy step-by-step process to get your products and services online. LinkedIn also provides a special spot for featured products directly on your business page.


Once you set up your products and services, you get the option to promote these products to your existing network. LinkedIn provides two options for promoting these products and services: recommendations and paid advertising. Recommendations are messages sent out to your network where your network can personally recommend one of your products. When someone recommends your product, this appears with the product page for all your searchers to see.

LinkedIn offers paid search advertising to get your business at the top of the search results for a fee. LinkedIn also places ads on the profile pages, home page, message inbox and in the group pages. You may choose to display your ads only to specific viewers who are more likely to purchase your product or service. Targeting options for LinkedIn include geography, company, job title, age, gender and groups. When a LinkedIn user clicks on your ad, you pay a fee to LinkedIn.