In today's digital era, communication is easier than ever before. People can connect with each other, share online content with the click of a button and work together on projects regardless of distance. Modern communication devices, such as smartphones and laptops, open up new opportunities for individuals and businesses alike.
TL;DR (Too Long; Didn't Read)
Communication tools can include:
- VOIP/Internet telephony
- social networks
- messenger apps
- tracking software
Employees can now work remotely and attend meetings without having to leave home. Business owners can hold conferences online, close deals and invoice customers on the go. Modern technology allows for real-time communication and information exchange leading to more efficient business operations.
More than 80 percent of internet users own smartphones. The number of smartphone users worldwide is expected to reach 2.5 billion by 2019. Depending on your industry, any of them could be a potential customer.
These communication devices boast cutting-edge features, such as GPS navigation, voice-activated virtual assistants, predictive typing and video calling. Users can download apps that further enhance their mobile experience. They can scan QR codes with their smartphones, pay their bills on the go and check the stock market in real time.
Over 30 percent of U.S. households own at least one tablet. Some use these modern communication tools for work. Others watch movies, access social media and make video calls on their tablets. Due to their compact design, these devices can replace your laptop or computer. They're portable and have all the functionalities of a smartphone and more.
If you're a business owner, it's important to target customers across all devices and channels. Your website needs to be responsive and provide a seamless mobile experience. The same goes for your advertising campaigns, which need to be customized for each device so you can target the right audience in the right context.
The demand for laptop computers has decreased over the last few years. In 2015, only 78 percent of Americans under 30 owned a laptop or desktop PC, compared to 88 percent who did so in 2010. Today, these communication tools are used mostly for work.
However, laptops have some advantages over smartphones and tablets. Let's take software development. Even though you can design an app or a website on your tablet, it's easier to do in on a laptop or desktop computer.
If you're a blogger or copywriter, doing your work on a tablet can be difficult. The small screen may cause eyestrain and affect your productivity. Additionally, laptops have a larger storage capacity compared to smartphones and tablets, letting you save large files and access them with ease.
VoIP and Internet Telephony
Nowadays, more and more organizations are carrying voice communications over the internet. They use Skype and other platforms to interview potential employees, hold video conferences and make international calls. These communication modes are cheaper and more convenient than traditional phone services.
VoIP (Voice over Internet Protocol), has emerged as one of the most popular communication tools worldwide. Small businesses can save as much as 75 percent on local calls by switching to VoIP. Higher productivity, greater flexibility and more efficient message management are just a few of the benefits linked to this service.
An intranet is a private network that can be accessed by authorized users within an organization. Companies use an intranet to streamline communication between employees, share documents and keep them up-to-date with the latest industry news. This technology ensures everyone is on the same page, allowing for more efficient collaboration.
Social Networks and Forums
Social media is widely used by individuals and corporations worldwide. It has the power to drive business decisions, increase brand awareness and connect customers with their favorite brands. It's also one of the most important communication tools, making it easier for brands to reach their target audience and get their message across.
Companies can harness the power of social media to strengthen their online presence and improve customer experience. For example, customers leave valuable feedback on your Facebook business page. Here you can address their concerns and get better insights into your audience.
Forums can be a valuable communication tool. As a business owner, you can use these platforms to learn more about your customers' needs and wants. You can also reply to their questions, recommend products and find ideas for your marketing campaigns.
These are just a few of many communication tools available today. Messenger apps, chatbots, email, internal blogs and tracking software are also useful and often essential communication tools. Businesses can leverage modern technology to attract and engage customers, address their inquiries and deliver a superior experience across all devices.
Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.