Justin Sullivan/Getty Images News/Getty Images
Technology is evolving at lightning speed. Artificial intelligence, robotics, supercomputers and electric cars are no longer a thing of science fiction. We live in an amazing era where everything is possible.
The advances in technology have changed the business world, too. Today, companies can use the latest software to predict customers' needs and deliver personalized experiences. They can work remotely with teams from around the world, store data in the cloud and process payments online. These kinds of technology are now a reality due to the scalability and reliability of data centers, advanced software development tools and fast Internet access.
Types of Technology Used in Modern Day Business
In this digital era, organizations have access to advanced customer management, commercial, communication and mobile software designed to streamline their day-to-day operations.
Cloud technology, for example, has eliminated the need for CDs, DVDs and other types of media storage. It is estimated that more than 2.3 billion people will be using the cloud by 2020. This market is expected to reach $92.488 billion over the next four years.
Other types of technology that are shaping the business world include electronic commerce, augmented reality, the Internet of Things, 3D printing and customer self-service. Online conferencing systems, which are one of the best examples of communication technology, allow business owners and employers to hold meetings on the go, regardless of their location. Expensive business trips are no longer necessary.
Organizations worldwide rely on information technology to create, store, exchange and process data. This industry includes thousands of services and software programs that streamline communication, improve customer retention and increase security.
Artificial intelligence, for instance, has made possible the development of autonomous systems, predictive analysis, robotics and other processes. Companies can use AI software to predict customer behavior, automate credit decisions and turn data into valuable insights.
For example, chatbots can talk to customers and address their concerns in real time. More and more clinics and hospitals are using AI to diagnose cancer and other disorders. The automobile industry employs this technology for activity recognition.
From social media to email, smartphones, messenger apps and team collaboration tools, there are endless examples of communication technology. Programs like Slack and Trello allow employees and teams to collaborate more efficiently. Users can exchange files, provide feedback and give other team members access to documents - all on one platform.
Social Intranet, for example, can improve internal communication and productivity in your organization. Employees can use this type of software to brainstorm ideas, share internal information and even access social networks like Twitter and Facebook.
Unified communication systems integrate messaging, video conferencing, live chat and other features to allow businesses to communicate effortlessly and reduce infrastructure costs. Voice over Internet Protocol (VoIP), one of the most widely used forms of technology in business, makes communication over the Internet possible. Users can call directly from their computers, hold conferences remotely and multi-task without interruption.
Modern technology enables business executives and managers to work more efficiently and make better decisions. Database management systems, for instance, provide users with a systematic way to retrieve, manage, update and create data. This helps ensure that the information is consistently organized and can be accessed whenever it's necessary. The latest systems incorporate advanced features, such as activity auditing, data recovery and automated rollbacks.
Customer Relationship Management (CRM) software has emerged as one of the most popular types of technology for business. CRM systems facilitate the processes that invoke customer interactions with the sales and marketing teams within an organization. Project management software allows you to track the status of all projects in one place, identify risks and share updates in real time.
These are just a few of the many forms of technology available today. Whether you're running a startup or a corporation, you can use the latest software to reduce costs and increase profitability. Your team will work more efficiently and get better results in less time.
Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.