A newsletter is a great way to promote a business, provide information about an organization or communicate about a specific topic. Newsletters can be sent via the local Post Office, electronically through e-mail or viewed online through a website. Many firms employ freelancers to create newsletters. Writing an effective proposal is the first step in being considered for this task.
Research the company that you will be writing for, including what the company does, items they sell, information they distribute and objectives of their business. Ask questions.
Begin the letter with your contact information (name, address, phone number) as well as the business. Direct the letter to the owner of the company, department head or supervisor. Introduce yourself and the objective of the proposal.
Outline your experience and how you can help the organization with this task. Include samples, especially published work. Provide references such as past clients and professional memberships. Specify educational degrees, certificates and courses.
Summarize the contents you will provide in the newsletter such as new products and projects, financial information, cutting-edge industry news, instructional articles or employee and customer profiles. Suggest articles on ways the organization supports the local community through fundraisers, mentoring and volunteering.
Describe how you will organize the newsletter: one page, double-sided or brochure style. Include a brief layout of text, graphics, charts and photos. Indicate which software you will use to create the newsletter such as Adobe InDesign, Quark Xpress or Microsoft Publisher. Specify the format of the final product, both a hard copy of the newsletter and an electronic PDF or HTML file.
Pinpoint the cost based on one newsletter. Figure overhead and taxes in your price, but keep the cost competitive. Specify a total cost, if project will be ongoing and when you desire payment. Designate the amount of time needed to complete the project, and delivery date.
Thank the company for considering your services. Provide the opportunity to accept the proposal. Include a signature line upon acceptance. Follow up with the company once the newsletter proposal has been received.
Anne Reynolds is a writer who has worked for the U.S. government, the public school system and as a public library specialist. She began writing in 1990 and has contributed articles to various online publications.