For small business owners today, making your own marketing collateral can be an affordable way to promote your business. Even if you are not skilled in graphic design programs, you can create a professional brochure or pamphlet in Microsoft Word or any other word processing program. Once you add your text and images, you can even print your own brochure on a home ink jet printer.
Open your word processing program and create a new document. Go to page setup, and choose letter size paper, in landscape format. For margins, choose either .25" or .5" on all sides.
Set up three columns that will be the panels in your brochure. Your three columns will all be the same size, and on the "spacing" option, make sure that number is double what your margin is. For instance, if your margin is .25", enter .5" for spacing. If your margin is .5", enter 1.0" in the spacing field. This will ensure that your brochure is centered when folded.
Add column breaks. Set your cursor in the first column, then click "Tools|Options." Click the "View" tab and check "Text Boundaries" and 'Paragraph Marks." Now, press enter once in the first column and click "Insert|Break" and choose "Column Break" which will put your cursor into the second column. Insert a column break into the second column, which will move your cursor to the third column. Press enter, and this time, insert a page break. This will add a second page with three columns that will be the back side of your brochure. Now insert your column breaks on that page, and you are ready to add content.
Add your text and images in each of the three columns. Each panel should articulate a different message about your company. Typical content pieces include features, benefits, pricing, company history. What you add to your brochure is up to you. Vary fonts and colors to make text stand out. Remember that how you fold your brochure will determine which panels will become the front and back of the brochure.
Print draft copies as you are working so you can tweak your designs and ensure that your panels are in the right place. Once you are satisfied with your brochure, you can print as many copies as you need. Save your brochure on your computer, so you can access it whenever you need to print additional copies.
Laser printing will protect the brochure from watermarks
Don't use so much content that your brochure becomes hard to read.
- Laser printing will protect the brochure from watermarks
- Don't use so much content that your brochure becomes hard to read.
Based in Miami, Kristen Bennett has been writing for business and pleasure since 1999. Bennett's work has appeared online at MarketWatch, The Motley Fool and in several internal company publications. She holds a Bachelor of Arts in economics from the University of Massachusetts, Amherst.