How to Create a Brochure for a Public Speaker

Microphone head image by Dumitrescu Ciprian from Fotolia.com

A professional public speaker makes a living providing a service to people or organizations that pay money to come and hear what they have to say. A brochure for a public speaker should sell both the speaker and the ideas they will be presenting. An effective brochure will target a specific audience with information that seems not only appealing but irresistible. A good brochure will show how people will benefit from attending your talk.

Determine the brochure's shape and size. You can create your brochure as a traditional tri-fold piece, or use a bi-fold or single sheet of paper depending on how you wish to display the information. Start with a plain piece of computer paper and fold it different ways to see what seems easiest to read. You may want to stick to a folded 81/2 x 11-inch piece of paper, or you may find you want to cut it down to a square or other shape.

Prepare a headline and text. Your headline is what will initially pull your reader into the brochure, so make sure it is direct, easy to read and gives people an immediate idea of the benefit of your service. For example, if you specialize in the area of personal development, your headline could read something like, “Discover how you can have everything you want in life.” The rest of the text can explain your personal story, give testimonials, and encourage the reader to take action and book a seat for your upcoming speech--or to book you to speak to a specific group. Be sure to include your contact information including email address, website, and phone number.

Block out the layout with text and photos. Use Microsoft PowerPoint or Word to play with the layout. Create areas for your prepared text and professional photos. Choose different fonts and color schemes and compare them to see what looks best. Try not to use too many different colors--two contrasting colors or a few complementary colors will look professional, but much more than that will just look busy. Stick to standard text types like Ariaal or Times New Roman as opposed to something cartoon-ish like Comic Sans.

Print your brochure. Choose a glossy or heavier weight paper. If you have a high-quality printer you can print it yourself, or you may choose to take your computer files to a professional copy center that can do the printing for you.

References

About the Author

Stacy Tabb began writing in 2001, specializing in business and human resources. She has written web content and other communication materials for a large Fortune 500 company. She spent two years at Northeastern University's School of Journalism before completing her bachelor's degree in psychology at Westfield State College in Massachusetts.

Photo Credits

  • Microphone head image by Dumitrescu Ciprian from Fotolia.com