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Serving the similar purpose of a brochure or flyer, a pamphlet is a concentrated amount of information used to educate or persuade the public. Typically in book format, consisting of pages folded in half and stapled down the center, a pamphlet should have a long shelf life. When creating a pamphlet to showcase a product, inform the public or push an issue, Include information that is not date-sensitive.
Fitting all of your desired copy in a small ad spot or radio ad can be tricky, and you can avoid eliminating important information by producing a pamphlet. For an advertisement, aim for four to six pages of evidence to support your claims about why consumers should use your company. Approach the pamphlet much like you would approach a brochure, including images and dividing it by topics, products or services. Catch your readers' eyes by using interesting colors and fonts.
Use a pamphlet as a tool to teach your public. Nonprofits, government agencies and corporations alike may, at some point, resort to the aid of a pamphlet to educate their audience. An educational pamphlet can increase public awareness, targeted toward growing issues or concerns or provide lighter bits of information you think your audience will find interesting.
Explain product assembly or showcase your product in pamphlet format. For assembly instructions, number each piece and use the number as a reference when explaining assembly. Carefully explain the process in step-by-step format and include pictures if available. To showcase a product, splurge on color print and try a glossy paper. Include surrounding view images of your product and explain its capabilities. Answer the question, “What makes this product different?”
Commonly taking the platform of political or religious convictions, propaganda pamphlets are used to push an issue. Take the time to do your research and support your position with properly researched statistics and convincing information from reliable sources. Retrieve your information from scholarly resources, or try completing your own research by conducting surveys. Aim to be credible and objective by weighing out both sides of the issue for the reader.
Lindsay Barnes began writing for a real-estate education business in 2005, and later for a local politician. She has worked as a political campaign manager and public relations coordinator. Barnes holds a Bachelor of Arts in journalism with an emphasis in public relations from the University of Oklahoma.