Writing a business essay allows you to represent your professional opinion on a particular subject. A business essay requires gathering data and researching the topic to support your statements with credible facts. The essay does not need to be formal, but it must be clear. The opening statement should carry the purpose of the essay. The body tells the reader what to do with the information you are providing. The last paragraph should be an effective and memorable conclusion informing or persuading the reader with the action you would like her to take.
Prepare your conclusion of the business essay by drafting the important points you are making on your area of expertise. Creatively restate the points in the body of your essay in different words. Experiment with memorable phrases such as a quotation or a poetic element if it suits the essay. Strive to leave the reader wanting to know more information about your field, product or service.
Formulate the points into a clear paragraph to create awareness of the purpose of your essay with elements of persuasion. Promote and recommend a particular product or service if applicable. Use logical reasoning to support your recommendation. Persuade your reader to consider your recommendations by emphasizing your opinion of the product or service as the final statement with clear and precise language. Suggest actions that you would like your reader to take such as purchase the product, try the service or just be informed.
Edit and proofread your business essay. Present your material in a logical order. Ensure that your conclusion ties in to the purpose in the introduction. Verify facts for accuracy and relevance to the product, service or other business material you are discussing. Support your main points with examples wherever possible. Reference your sources for credibility. Proofread for spelling, grammatical and punctuation errors.
To arrive at a clear conclusion, avoid irrelevant ideas and wordiness. Stay with your purpose and key points. Avoid ending your essay with phrases like "in conclusion," or "to sum up" because you may irritate the reader by stating the obvious.
Keep information up-to-date, as old information can be misleading and take away from your professional credibility.