Individuals and businesses often write letters to companies to request information about a certain product or product line. This often occurs when a company launches a new product or when a person is interested in a particular product the company regularly carries. When you write a request letter for product information, keep it brief, clear and polite. Be sure to include your contact information and the specific product you are interested in.
Include a heading. At the top of the letter, write the date and your name and address. By including this information on the top of the letter, the company is easily able to locate where to send the letter.
Address the letter. If you know the name of the person who handles requests of this kind, include that person’s name by writing “Dear,” followed by his or her name. If you do not know who will read the letter, address it to “To Whom It May Concern.”
State the purpose of the letter. In the opening paragraph, explain to the company that you are interested in a specific product and name the product. If it is a whole line of products, be sure to state that as well.
Explain how you heard about the company. Companies use feedback from customers to promote their companies and to improve performance. When a company learns from a potential customer where the customer heard about the business, it helps the company know where marketing and advertising activities are working.
Reveal your interest in the product. Tell the reader why you are interested in the product and what your plans are. You can write that if you are pleased with the product, you will consider purchasing it in bulk for resale or for whatever purpose you desire.
Ask for information. Ask the company to send you a brochure or a catalog to allow you to have the information you need to decide whether or not to order the product.
Close the letter. Thank the company for taking time to complete your request and sign the letter “Sincerely,” followed by your name.
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