Maps are a great visual and directional aid. However, they can be made to go beyond directional information to include points of interest. For example, a notation of restaurants or museums might be helpful in a tourist map. A map that highlights walking or hiking trails or boat launch locations might be valuable to outdoor enthusiasts. A map can be easily created and developed for any size brochure by following a few basic instructions.
Items you will need
Choose the size for your brochure. Create your brochure using design software such as Adobe InDesign, Photoshop or QuarkXpress. Determine the portion of the brochure that will be your map. Will it run along the bottom of your brochure, keeping space reserved for copy or additional graphics? Or will your map be the entire brochure? If you are recreating a downtown, you will want to show some of the streets represented. If you are marketing a region for the tourism trade, perhaps you will zoom out to cover more ground. The Internet can provide realistic maps of neighborhoods and regions that may be helpful. Once you know usable space, it is easy to determine scale.
Use map-making software for detailed representation of the area. Programs such as SmartDraw or Map Maker are free to download and will help you determine the appropriate scale. If you plan to supply individual graphics and copy to a designer or printer, make PDFs or JPEGs of your work and email them. Otherwise, import them into the brochure using the design program’s instructions.
Make a legend, or key, that illustrates the symbols on the map. These can include geographical markers such as rivers, mountains, swamps and swimming holes or parks. You can additionally point out historic landmarks, including buildings and statues. Decide on symbols to represent these points of interest and include them in a box in the bottom left-hand corner with a brief description of what they represent.
Add additional details of interest. These might include the history of different locations, the year a downtown sculpture was commissioned or perhaps information about the chef at a nearby restaurant. Choose interesting facts and items of interest to those who will read the map.
Include a compass on your map.
Be sure to check any online downloads for restricted copyrighted material.
- the ruler image by timur1970 from Fotolia.com