Compact and informative, brochures convey your message quickly and cost-effectively. Creating brochures is a relatively inexpensive form of advertising that highlights the points you want noted. Brochures aren’t the solution to every issue, though, and before you print them, you should make certain it will accomplish your objectives.
Advantage: Flexible Designs
Brochures may be compact, but they are flexible when it comes to design. A company can choose the placement of graphics and text, the concept or area each fold will represent, and the amount of information provided on the brochure itself. You can find numerous brochure designing programs and templates to use when creating your own brochure.
Advantage: Advertising Benefits
Brochures are small, allowing you to place them on doors and car windshields, hand them out to passersby, and place them in your reception area where visitors can easily take them. they can also be placed in point-of-sale displays where your product is sold. Due to their size, people will be more likely to hold onto a company brochure than a fli\yer, which appears more disposable and requires folding.
Advantage: Saves Time
Unlike typing a full letter to a customer answering an inquiry, sending a brochure that contains the requested information saves time and generally exposes the customer to a great deal more information. You don't have to customize brochures or address them specifically to a customer. You can pop a brochure into an envelope and mail it out to potential customers without hassle.
Disadvantage: Printing Expense
Brochures may offer advantages like flexibility of design, but printing them still incurs some costs. Because they're so easy to distribute, you may print a great deal more to be confident of reaching enough people. Prudent management also requires brochures to be reprinted when the information they contain becomes outdated. Some companies print brochures that don't include information like pricing, which can change frequently.
Disadvantage: Limited Space
Brochures are small and are limited by the amount of space available to showcase a company or product. Brochures feature small paragraphs and bullet points, which often may not be sufficient to make a sale. Many companies use brochures to supplement their other sales activity.
Disadvantage: Environmental Concerns
A brochure, even when printed on recycled paper, is not an environmentally friendly means of advertising because a single brochure generally reaches a single customer. By contrast, a radio message reaches thousands, and those that fall on deaf ears are not added to the garbage stream. In addition, inventories of brochures are not always exhausted before they expire or require changes, and therefore are a waste of paper, toner and ink.
Shailynn Krow began writing professionally in 2002. She has contributed articles on food, weddings, travel, human resources/management and parenting to numerous online and offline publications. Krow holds a Bachelor of Science in psychology from the University of California, Los Angeles and an Associate of Science in pastry arts from the International Culinary Institute of America.