Many companies and individuals use fliers to promote their products or services. Fliers are usually printed on one page. Some companies print their fliers in black and white, while others use various colors with graphics or pictures. The main objective for using a flier is to inform consumers or businesses about new products or special deals. There are both advantages and disadvantages to using marketing fliers.
One advantage of using marketing fliers is that they are inexpensive. Since most fliers are, at the most, printed on the front and back of a sheet of paper, companies can produce them for cents each. Most fliers can be printed directly from a computer and then mass-produced on a copy machine. However, companies that want higher quality copies should consider using off-set or digital printing.
Easy to Read
Marketing fliers are easy for consumers and business customers to read. The marketing flier is usually designed with a lot of white space, larger letters and a limited number of words. Most marketing fliers are designed to attract attention, build interest and get the customer to buy the product or service. Therefore, marketing professionals do not go into too much detail when designing a flier.
Easy to Produce
Marketing fliers are one of the easiest print marketing tools to produce. Most people can put a flier together in 1 hour or less, and then get it ready for distribution the same day. Since marketing fliers are easy to produce, a company can make changes to it as needed. For example, a marketing communications manager may need to make updates to the flier for mass distribution.
Easily Dismissed by Customers
One disadvantage of marketing fliers is that customers tend to dismiss them because of their simplicity, according to the article "Learn the Ways of Using Flyers in Your Business" at brochuremonster.com, a print marketing consultant and distributor. Most people regard a flier as just a piece of paper. A person may glance at it a few seconds, but unless the flier sparks interest, it will usually end up inside the nearest trash can.
No Long-Term Impact
Marketing fliers do not have long-term impact on consumers like other advertising methods. A Marketing flier may grab a person's attention and get them to buy, but the effect of the flier ends there. Contrarily, a company will use multiple television advertisements over time to build awareness of products with the hope that when a consumer is ready to buy a product, she may think of the one the company displayed on television. However, a person may forget the company and product advertised on a flier moments after he discards it.
- Nick White/Digital Vision/Getty Images