The popularity of astrological readings has waxed and waned since entering the Age of Aquarius nearly 50 years ago, but a devoted fan base comprised of people who literally can’t start their day until they find out where their sun sign is positioned still exists in every corner of the globe. If you sleuth out the location of your rising sign and always know where your moon is located, your next step could be starting the astrology business you’ve been threatening to launch since your moon glided into your house of business, pointing the way to helping out those who share your passion.
Decide what type of astrology business your budget and ambitions will afford. You may envision an elaborate retail shop filled with astrologically themed products and potions auxiliary to individual reading and forecasting, tarot cards and whatever combination of metaphysical services you’ve dreamed of including. Alternately, set up a virtual site on the Internet to market your goods and services and forget about rent and overhead.
Know your way around an ephemeris. This essential guidebook has been around for centuries and holds the secrets to casting individual astrological charts, forecasting the future, assessing personality traits and pinpointing strengths and weaknesses of individuals based upon the time and place each was born. Without an ephemeris, it's virtually impossible to create a person's astrological chart.
Master the four categories into which astrological signs fit. Water signs (Cancer, Pisces and Scorpio) exhibit vastly different personality traits from fire signs (Leo, Sagittarius and Aries). Earthy souls (Capricorn, Taurus and Virgo) tend to be more grounded - particularly in relation to the personalities of air signs (Libra, Aquarius and Gemini). You will also want to be able to properly identify the names of the star formations that make up each of the 12 signs.
Conceive a pricing menu. It's wise not to reinvent the wheel with everything else your astrology business start-up requires of you, so survey area practitioners to see what the market will bear. You might want to price your services below those of competitors because you're new to the field, then raise fees as your expertise grows. Implement innovative marketing techniques to jump-start client building. For example, launch a frequent reader club and offer a reduced-rate monthly reading if a client agrees to sign up for one year.
Seek clients. Your outreach will be based on the amount of time, money and effort you want to invest. If funds allow, newspaper ads soliciting clients is a good way to start your business, as is launching a website to interest people in buying goods, ordering readings and obtaining other services from you. Another great avenue for finding clients is to visit shops that sell metaphysically influenced jewelry, clothing, art and other goods. Ask merchants to refer clients in return for a small percentage of the fee you plan to charge.
Affiliate with others in the profession to get advice and help building your business. For example, the American Federation of Astrologers can offer the best professional tips around, but your community Chamber of Commerce is more likely to result in leads and local clients. Offer to speak at neighborhood clubs, libraries and other venues to share your passion for astrology and introduce your services. Such engagements move your services out of the realm of esoteric and flighty and help people see your astrology practice in much the same light as a counselor, tax preparer or other service provider.
Consider staging astrology parties at homes as well as offering your services pro bono for fundraisers to raise awareness about the field of astrology while you also show your community spirit. Making appearances at these sorts of venues will help expand and legitimize your business.
Attend to the "business" side of your business. This may sound redundant, but if you want to be perceived as a legitimate entrepreneur, you must follow business practices. This means you will need business and marketing plans, a separate checking account and all of the other systems and practices others follow to stay focused on the future growth of their businesses.
Visit bookstores to find an ephemeris or load your computer with a CD ephemeris to begin creating astrological charts for clients.
- Visit bookstores to find an ephemeris or load your computer with a CD ephemeris to begin creating astrological charts for clients.
Based in Chicago, Gail Cohen has been a professional writer for more than 30 years. She has authored and co-authored 14 books and penned hundreds of articles in consumer and trade publications, including the Illinois-based "Daily Herald" newspaper. Her newest book, "The Christmas Quilt," was published in December 2011.