How to Market a Cleaning Business

by R.L. Remenyi; Updated September 26, 2017

Marketing is an important aspect of any business, including a cleaning business. When you want to market your cleaning business, it is important to determine whom you will market to, what your niche in the cleaning industry is and what your different marketing approaches will be. You must record all of your plans along with their results so that you can tweak parts that are not working and emphasize the parts that are bringing you more business.

Items you will need

  • Computer
  • Basic spreadsheet software such as Excel
Step 1

Decide who is most likely to use and benefit from your cleaning services. Are you trying to appeal to businesses or individuals? Write a detailed description of your ideal client, including their spending habits, their yearly income and where they live. The more detail you can describe, the easier it will be for you to identify your target audience and how to reach them with your marketing efforts.

Step 2

Identify your niche in your local cleaning industry. Research your competitors and compare their business to your cleaning business. Think about how they market their cleaning business and what you have to offer that is different.

Step 3

Communicate with your target audience, sharing information on your cleaning business through paid advertisements. This can be done by purchasing local newspaper, TV or radio ads. If you are on a budget, try to get some free media by submitting an article about your business to the editor of your local newspaper.

Step 4

Promote, promote and promote. Do this by offering your services for free as a donation to a local charity event. Ask if you can pass out coupons at the same event. Place coupons for your business in public places that your target audience may visit such as libraries, restaurants and coffee shops. Offer discounts to current customers if they recommend you to a new customer.

Step 5

Write down all of your marketing ideas to help you develop your marketing plan. Include a schedule of when you want to use your different marketing techniques and a budget of how much your marketing efforts will cost you.

Step 6

Ask new customers how they heard about your cleaning business and keep a detailed referral spreadsheet. This will help you track what marketing efforts are effective, so you can do more with them, and identify ineffective efforts that you can eliminate from your marketing plan.

Step 7

Check out articles at The Janitorial Store or FrugalMom.net for more tips to help you market your cleaning business.