Advertising your bookkeeping business helps to build your company brand and bring in potential customers. Make a list of the specific bookkeeping services you want to sell before you begin advertising your business. This will point you to your target customer and tell you where and how to advertise to them. When customers contact your business, ask them how they heard about you. Use this information to continue advertisements that work and stop advertisements that do not work.
Specialize your bookkeeping practice to target specific types of customers by focusing on specific bookkeeping services, such as tax services, payroll services, nonprofit bookkeeping, small business bookkeeping, or bookkeeping for educational institutions. Specializing your services helps you narrow your advertising focus and can give you a selling edge over other financial service companies.
Advertising to the people most likely to become your customers is an efficient use of your advertising dollars. Bookkeeping is a business where you have access to customers' private financial information. Factor this point in when selecting where to advertise and what you want your advertisements to communicate. It is also possible to use modern technology to provide bookkeeping services to customers in remote locations.
Websites like Google, Facebook and Linked In offer ads you can target to specific groups at less inexpensive rates than you will pay for print ads. Place a free advertisement positioned by category and location on Craigslist. Advertise your business for free on websites such as Angie's List and Yelp that let your customers leave feedback about their experience with your business. Good feedback on these websites can make your business more attractive to potential customers, so ask your happy customers to give your company positive ratings on these websites.
Place advertisements in local newspapers, magazines, business trade journals and other publications that have your desired customer as a target audience. Spend your advertising dollars on advertisements that your target clients are most likely to see. For example, if you chose to target business clients, local organizations for businesses, such as the chamber of commerce, may have member publications in which you can advertise. Print advertisements help you build your company's credibility and brand. Also, because fewer companies buy print advertisements, if you buy an ad, it will stand out more.
