Sometimes it is necessary to relocate a business. That might happen because the building is sold out from under the business by its owners. It might happen because the business needs to expand. Natural disasters also often cause businesses to relocate. However, whatever the reason for the move of a business, one things remains crucial. That is letting customers know where to find the business when they have need of its goods or services. Follow the steps below to announce the relocation of a business.
Items you will need
- Your business's new address
- A firm opening date for the business
- A list of customers with email and regular addresses
- Computer system
- Desktop publishing program
- Card stock
- Advertisement ideas
- Marketing materials
How to Announce the Relocation of a Business
Establish a firm date when the business will be in its new location and ready to do business again. Never send out notices of relocation until you have such a date. If people show up before you are ready, they may assume that the business is in trouble and look for alternative goods or services.
Make your business move announcements across as many marketing sources as possible, including those listed in the steps below.
Send out an email to all of the customers that you can reach by that method. Keep it brief, to the point, and professional.
Send a postcard to all of your current customers (assuming that you have a customer list, which you should always have). Post cards are an inexpensive way of letting your customers know what is going on. You can even customize your own with a good desktop publishing program and a printer. The more professional looking you can make the postcard appear, the less likely your customers will think that the move is anything negative.
Post an ad in the local newspaper if it is affordable. Again, the quality of the ad is important. However, most newspapers have staff available who can help you craft a good advertisement.
Place an ad on local cable TV if it is available and affordable. Most local TV stations have some form of community forum where businesses can make announcements. Some of these are even free of charge. Check with you local cable TV station to see what might be available to you.
File a public service announcement with local radio stations if they are available to business. Radio stations are required to do a certain number of PSAs each month, so why not take advantage of that free form of advertisement.
Purchase a radio ad that announces your business's move if it is affordable. Like with newspapers, most radio stations have the resources needed to help you craft the right kind of advertisement.
Ask the local Chamber of Commerce to announce in their upcoming newsletters or other publications that go out to their membership. If you are not a chamber member, this option may not be available to you. However, if you are a member, most chambers offer this type of benefit to those businesses that belong to them.
Hold a Grand Re-Opening once the business has moved. This, of course, will not work unless you are using some form of advertising to get your moving message out. However, if you using one or more of them, it can be a great way to get your business name new attention as well as assure that your customers know how to contact you after the move. Many chambers of commerce will help with these types of events to ensure their exposure and success.
Once you have moved, follow-up your initial postcard with a thank you card that individually thanks each of the customers who followed you to your new location. Customers love this kind of personal touch and will be sure to tell all of their friends what a great business you have. Such thank you cards can also be done on the computer with a good desktop publishing program and the right paper.
Be sure to update all of your business materials with the business's new address. That includes everything from letterhead to brochures; anything that your business uses on a regular basis.
Whenever possible, take the opportunity to personalize any communication between your business and its customers. Take advantage of all free resources available to help you such chambers of commerce, small business development centers and economic development councils. Try bartering for services if your bank account doesn't have a lot of excess cash. Some advertising sources are more than willing to broker deals that are mutually agreeable for them.
Avoid any form of advertisement that smacks of being cheap or unprofessional. It will make customers wonder about the reason for the move. Keep everything sent to your customers professional, brief, and to the point. Don't go into long, drawn out explanations for the business's move.