The Key Features of an E-Business

E-business goes beyond the boundaries of exchanging information about goods and services with customers and suppliers. It is about making use of the Internet to transfer information between employees who use in-house systems, business partners, branch offices, customers, suppliers, remote users and the public. E-business is about automation of in-house and other procedures. This allows E-business owners to work at growing the business through the use of information and technology.

Seamless Integration with Accounting

E-business provides for seamless integration with accounting through available information and technological resources. Information on products, pricing and customer data can be extracted from accounting directly to avoid wasting time, errors and data replication. Changes to pricing, products and customer information get automatically updated. Orders can be downloaded directly to accounting for processing in record time. Customer statements can be uploaded for online account research. All accounting practices are integrated into one single system for convenient access.

Effective Product Display and Information

With an E-business, it is possible to describe numerous products in great detail because text is unlimited. Images of the products can be uploaded to add visual presentation of merchandise. Products can be sorted and categorized for easy access by customers. Consumer online shopping behavior is versatile and the effective display of products, and the wealth of information provided, including layout of the site can trigger the impulse-buying urge in customers.

Business to Customer

Customers can logon and view products, get information on new products, price changes, discount offers and special offers. Customers can also view their statements online and check the source transactions. In an E-business setup, it is possible to offer one set of prices to regular customers and another set of prices to new customers. Payment options can be varied to accept different currencies and payment gateways such as credit cards, debit cards and PayPal. Customers can receive online quotations to confirm their orders.


Companies engaged in E-business identify personalization as a key feature of E-business. Personalization is wide ranging and covers display of products and information, product recommendations and reviews, user-driver customization of products and end-user’s personal data on a webpage. On the technological side, personalization covers the use of dynamic page generation, cookies, information filtering and user profiling. The personalization feature can be used to enable E-business sustainability through the development of personalized user interfaces and processes.


About the Author

Devon Willis started writing in 2002. He has worked for publication houses like Edward Elgar Publishing and Nelson Thornes in Gloucestershire, England. He has a B.A. in journalism and a M.A. in mass communication from the University of Gloucestershire and London Metropolitan University, respectively.