The Internet is full of online businesses of every kind. The competition for dot-com ventures is extremely high. Users can click from you to your competitor in seconds. Even getting noticed among the masses of other businesses online is a difficult task. Despite these challenges, it is possible to start a viable dot-com company. The barriers for entry are low and you have a great deal of control over your start-up costs. Focus on your business idea to develop a unique selling point that will allow you to stand out from the competition.
How to Start a Dot Com Company
Research your business idea carefully. Develop a concise business plan based upon your research. Use this plan to guide you through your start-up process, adapting it as your business evolves. Carefully consider costs of your products or services and determine if your idea is viable as a revenue-producing enterprise.
Hire an accountant to assist you with the financial considerations of your business. File any necessary forms with your local, state and federal authorities. Set up a bookkeeping system and work with your accountant on a regular basis.
Hire a lawyer to guide you through the establishment of your business. Choose one with an expertise in Internet law, which is evolving regularly. Have your lawyer advise you on issues such as contracts, agreements and online privacy considerations.
Purchase a reliable computer. Use it to operate all aspects of your business. Ensure that you have a trustworthy back-up system for your files.
Acquire a high speed Internet connection. The rate of communication is ever increasing. Customer expectations are that you have the ability to respond quickly.
Hire a web developer to assist you in setting up an interactive e-commerce site. The website is your entire business when you’re a dot-com company. It is your image and brand. Ensure that your site operates quickly and has a clear, user-friendly navigation system. Integrate the most current security into your website. Create an interactive community through a blog and forum. Feedback has come to be expected by online consumers. Communication with your customers is increasingly important to your success.
Integrate social networking into your website. Dot-com and brick-and-mortar stores are taking advantage of the opportunities available through social networking.
Plan thoroughly to avoid problems once you launch. Many businesses fail due to lack of careful planning.
Jonah Morrissey has been writing for print and online publications since 2000. He began his career as a staff reporter/photographer for a weekly newspaper in upstate New York. Morrissey specializes in topics related to home-and-garden projects, green living and small business. He graduated from Saint Michael's College, earning a B.A. in political science with a minor in journalism and mass communications.