If you run a fashion boutique, the success of your business is based not only on the amount of clothing and accessories you sell, but how and whether you advertise. To attract customers into your store, you need to advertise to get the word out about what you have to offer. Advertise through multiple channels to reach as many potential customers as possible, and be creative when you can to stand out from your competitors.
Place an advertisement for your fashion boutique in a local newspaper. Include important information such as the store address, daily hours, phone number and your website address. Put a coupon in the advertisement to entice customers to come in for their first visit. This will give them an extra incentive to check out your store either in person or online.
Mail customers who live in your area a postcard about your store. Include information such as the names of some of the brands you carry, store hours, address, phone number and website. You could also make the postcard double as a coupon. Allow customers to redeem it for a percentage off their first purchase, or to receive a free gift when they come into the store.
Make fliers to advertise your store. Grab customers' attention by printing them on brightly colored paper and using an image of your store logo. Include important information such as your store address and hours of operation. Hand out the fliers in front of your store, leave stacks of them in local colleges, ask for permission to leave them in neighboring businesses and post them on community bulletin boards.
Sponsor a fashion show event to promote your boutique. Hold it at your store if it's big enough, or rent out another venue, such as a hotel banquet room, if you need more space. Sell tickets to the event, and dress models in clothing from your store. This will show women in your area what type of clothing you sell in your boutique, enticing them to purchase some of the great outfits they saw on the runway.
Laura Jerpi has been working in marketing since 2007. She is an interactive copywriter who writes for Thought Leadership Publications, Ai InSite and South Source. Jerpi holds a Bachelor of Arts in communications from the University of Pittsburgh and a Master of Business Administration from Robert Morris University.