Effective communication helps your organization run smoothly, and it can also improve your bottom line. Customers return for your business' professionalism, while employees work with greater efficiency. In addition, effective communication is a no-cost way of improving your employees' sense of enthusiasm and satisfaction, which increases their likelihood of staying with your company long term.
When your employees have the information they need to do their jobs well, they can do their jobs faster. Your employees won't misinterpret important details because the details are clearly provided. They approach tasks more assuredly, knowing the steps to successful completion. Effective communication minimizes time-wasting misunderstandings. It helps your employees know what is expected of them. It enables them to prioritize tasks based on your direction. In this way, the payoff for your investment in employees is greater.
Employees who relate to your company work to defend your organization's future. Effective communication strategies build a sense of identification between your employees and business. Employees who identify with an organization's values and goals are loyal and hard working. Because you've engaged them in your company's mission, your employees promote your company's products and services with enthusiasm. They preserve your company's image by presenting themselves in a way that echoes that image.
Increases Employee Satisfaction
Effective communication fosters pleasant relationships in your workplace, which promotes a positive business environment. Employees who are communicating well with one another feel more joy at work. When your employee brings a concern to a supervisor, he knows the supervisor is listening and responsive. In addition, effective communication breaks down barriers as communication problems based on culture, personality and experience are overcome. In this way, your workplace embraces the diversity of employees and makes them feel welcome.
Increases Customer Satisfaction
When communication is effective at your workplace, customers have a more satisfying experience doing business with your company. Co-workers communicate professionally in front of your customers. They know where to keep customers' files and who will be handling them. They know how to greet customers and make them feel important. Your employees have specific protocols in place to resolve conflict. With these measures in place, your customers have a friendly experience that they can share with others.
- "Organizational Communication in an Age of Globalization"; George Cheney, et al.; 2004
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