How to Develop, Implement & Promote Effective Communication Techniques

communication image by Louise McGilviray from

Business communication, also called organizational communication, plays an important role in the success of a company. The function of business communication includes sharing information and motivating workers. Development, implementation, and promotion of effective communication techniques within an organization involve understanding communication basics. Communication basics include the concepts of channel (method of communication), encoding (the word choice you use in communicating your message), and decoding (how others interpret your message).

Evaluate the situation and define your communication needs. For instance, you will want to establish a communication system so your employees can request days off.

Create policies to fit your communication needs. For example, to meet the scheduling needs of your employees you can print “Request Off” forms for them to fill out and return to you.

Promote company policies by publicizing them. This might include handing out rules and regulation booklets and hanging up informative posters in your company’s break room.

Offer workers the opportunity to provide you feedback. According to leadership training organization Mind Tools, feedback creates effective communication by increasing effectiveness and productivity of your organizational communications.

Evaluate feedback on a regular basis and make any necessary changes to improve your business’s communications.


  • Select a communication channel which will be most accommodating to your message. Mind Tools recommends written communication for lengthy messages, such as driving directions and major changes to policies.

    Setup an online company forum to obtain constructive criticism from your workers. According to Pearson Education, an international resource for business information, a company forum serves as an effective way to gain employee insight.


  • Acceptable communication practices vary by culture. For instance, some cultures tend to be more open to feedback than others. To avoid accidentally offending or disrespecting people of other cultures, familiarize yourself with other cultures. This may include attending cultural sensitivity classes and research.


About the Author

Zachary Fenell is a 2009 graduate of Notre Dame College of Ohio. He holds a Bachelor of Arts in communication with minors in philosophy and writing. Fenell has been writing since 2002, when he joined his high school newspaper, "The Arc Light." In college Fenell won awards for excellence in English and communication.

Photo Credits

  • communication image by Louise McGilviray from