Customer service is the way a business or individual understands and meets his customers' needs. When a company provides effective customer service, clients will continue to do business with that company and may recommend it to others. Many factors of customer service are vital to a business' survival and growth.


Customers value their time and respond well to companies that do business efficiently. Promptly answering a phone call, responding to an email or delivering a service are examples of effective customer service. Everyone's time is valuable, so show the customer that you care about how she spends her time; you don't want her to feel she wasted it doing business with your company.

Effective Communication

Learning to communicate clearly and effectively is vital to good customer service. Clearly written directions and manuals -- and an easily navigable website -- are ways your business can demonstrate effective communication. Customers don’t want to search long for an answer to a question about your products. Communicate clearly with customers to keep them satisfied.


Adding the human element to your business can help customers feel welcomed and happy. Speaking to a person on the phone -- instead of a machine -- and interacting with familiar faces each time a customer interacts with your business is important for customer satisfaction. Customers generally respond well when they interact with friendly individuals who care about their needs.


Always approaching the customer with a professional attitude is crucial in successful customer service. Professionalism can help breed trust and credibility with customers, which will keep them coming back to your business. Hiring professional employees who dress in appropriate attire for the business environment can help your company maintain a professional appearance. Let the customer know you value him by always being professional.

Reliability and Responsibility

To keep customers satisfied with your business, show that your company is reliable and responsible. Follow through with promises and always strive to correct mistakes in any way possible. Keeping the customer happy with your company is one of the most important factors of customer service.