Why Are Logos Important in Advertising?

by Jillian Shaw; Updated September 26, 2017
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Creating a logo for your company allows you the opportunity to speak to your customers and potential customers in an artistic, visually stimulating way. A logo can give consumers an idea of the personality of your business and make your brand instantly recognizable without the use of words or the company name. Ideally, a logo should represent a company or organization accurately enough that the viewer needs nothing else to identify your brand.

Who Needs Logos?

Practically any organization can justify creating a logo. This includes companies of all sizes, nonprofit groups, special events, political candidates' campaigns, clubs or professional networks. Even countries create logos for themselves through their national flags, official seals and other similar emblematic artwork.

Any organization that wishes to communicate to an audience—whether they are consumers, voters or followers—can benefit from a logo to more clearly and succinctly convey a short, simple message.

Getting a Logo

If your company has a marketing budget, hire a graphic designer or a logo design company to create your logo. Communicate your company's mission and personality clearly to your designers to cut the need for revisions.

Where to Use Your Logo

Your logo should be printed on all your promotional materials, letterhead and business cards. It should be on your company's website and can be attached to all company emails. Your logo should be visible on all exterior store signage and within your store as well.

Importance of Logos

A logo is an important part of a company's message, marketing and image because it immediately conveys to the viewer the company's mission and values. It keeps the company ever-present in the consumer's mind when it is easily recognized and used consistently on all company advertising and communications. A logo may mean the difference between a customer remembering your brand or forgetting it.

Famous Logos

Target's bull's-eye, Macintosh's bitten apple, the Nike swoosh, Coca-Cola's classic script, and Microsoft's four-color wavy window are all examples of brands that have had a huge impact on American society. The logos themselves did not make these companies successful, but the image of the company logo instantly reminds consumers of the entire message and personality of the brand itself.

About the Author

Jillian Shaw began writing in 2002. She has worked as an advertising copywriter on projects for the National Guard and Fairmont Hotels. Shaw has a Bachelor of Arts in theater and political science from Purdue University and a Master of Arts in strategic public relations from George Washington University.

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