The seven Cs of communication, a commonly used checklist for effective communication, helps to ensure that the message is understood the way it is intended, which is particularly important in a business environment. In order to be effective, communication needs to be clear, concise, concrete, correct, coherent, complete and courteous.
Increasing Employee Efficiency
Imagine a work environment where you didn’t receive any information from your manager on how you were supposed to do your job. It wouldn’t go very well, would it? By communicating effectively within an organization, employees are able to perform more efficiently as they have all of the knowledge and information they need to complete their duties. Employees can better meet organizational objectives, develop strategic plans and follow complex directives with clear communication with their team members and superiors. Business decision-making and problem-solving are also much easier when effective communication is used.
Enhancing Business Performance
External communication plays an important role in improving business performance. Efforts such as public relations, marketing and advertising all rely on communication vehicles to get the message across to the consumer. Regardless of the industry, businesses generally face fierce competition. By communicating clearly and effectively with their target market, organizations can tell compelling stories about why their products and services should matter to their consumer.
In addition to communicating with customers, organizations also need to deal with vendors, suppliers and other business partners. By communicating frequently with these stakeholders, organizations can ensure everyone is on the same page and heading towards meeting a definitive goal.
Avoiding Miscommunication and Reducing Confusion
To successfully get your point across in business and in life, it’s important to use clear language, instead of technical terms or buzzwords, to ensure the message is understood correctly. In addition, people have short attention spans, so it’s imperative to keep the communication concise and short. In business, it’s important to be consistent with any form of communication in order to decrease confusion and chaos. When controversies involving the business arise in the media, effective communication can be used to douse the flames. By allowing for a smooth flow of information, the business can negotiate and resolve tense situations – which can go a long way to protecting its reputation.
Creating a Successful Work Environment
A business is not only about working effectively and making sales, it’s also the place where employees spend a large part of their day. Socialization is an important aspect of a business organization, and communication plays a key role in creating a welcoming environment. When employees are better informed about where the business is going, they may be inclined to be more loyal. In addition, feeling comfortable in a work environment enables employees to be more creative and motivated, which can lead to better employee performance overall.
Communication takes a front seat in developing a fruitful business. Whether it’s internal or external, hierarchical or flat, all forms of communication within a business environment help to increase efficiency and improve organizational performance.
Anam Ahmed is a Toronto-based writer and editor with over a decade of experience helping small businesses and entrepreneurs reach new heights. She has experience ghostwriting and editing business books, especially those in the "For Dummies" series, in addition to writing and editing web content for the brand. Anam works as a marketing strategist and copywriter, collaborating with everyone from Fortune 500 companies to start-ups, lifestyle bloggers to professional athletes. As a small business owner herself, she is well-versed in what it takes to run and market a small business. Anam earned an M.A. from the University of Toronto and a B.A.H. from Queen's University. Learn more at www.anamahmed.ca.