Effective communication is essential for any business or organization to prosper. It cuts out on wasted time and provides both customers and employees with the necessary tools to succeed and find satisfaction. When communication is not effective, the end result is an increase in production time and a decrease in the bottom line. Effective communication practices can help an organization avoid such an outcome.
Effective communication increases productivity because it empowers those working in the organization. The more information each employee has, the more she will feel empowered to execute her tasks with confidence and direction. Employees who have an accurate understanding of what needs to be done and how to do it will be more willing and motivated to get it done. Effective communication empowers people to do their jobs right the first time.
Miscommunication and misunderstandings can lead to the downfall of organizations. When effective communication is absent, a constant state of confusion exists. Some employees think managers said one thing, while another group thinks managers said something completely different. And yet another group didn’t understand the message at all but is afraid to ask questions; these people just interpret the message in whatever way they wish.
Knowing where you are, where you need to go and what it’s going to take to get there provides clear direction, which speeds up productivity and decreases down time. Without direction, people tend to procrastinate because of the level of uncertainty. Direction motivates employees to achieve the end goal, making them more likely to be more productive.
Every organization has its own culture. Organizations with effective communication enjoy a healthy and growing culture where the employees feel respected and understood, which in turns fosters good morale and enhanced productivity.
When an organization practices effective communication skills, the workers are prone to keep one another accountable. Because effective communication provides clear instruction, each employee knows exactly what is expected of him. This allows co-workers to maintain a certain level of accountability with one another, which increases productivity. Where there is no accountability, there is no incentive to improve.