Sponsorships can be useful for events and functions including competitions, fundraisers, non-profit organizations, business ventures or contests. A sponsor is an individual or company that supports an event, activity or person financially or through the promotion of products or services. Sponsorships benefit everyone involved: The sponsor can develop brand or name recognition, while the person or group receiving the sponsorship receives financial assistance or something else of value. Recruiting a good sponsor is not always easy. You must be able to demonstrate to a prospective sponsor that you are worth the investment.
Research appropriate companies or individuals that best match your activity or event. Use the internet or local phone directory to find people to contact with your sponsorship proposal.
Choose the type of medium that would be best for contacting prospective sponsors. This may include going door-to-door, cold calling, emailing or social networking.
Plan out your sponsorship deal by clearly defining the amount of financial assistance you need and what the sponsor will receive in exchange. The sponsor may receive valuable brand recognition, a chance to win a prize or something else of great value.
Contact People or Businesses Directly
Contact prospective sponsors personally either by phone, by email, by direct mail or in person.
Address the person by name if possible and introduce yourself. Try to compliment the business to make the address more personal. This is especially important in an email or direct mail letter.
Tell the person about your sponsorship situation, keeping it as brief and to the point as possible. Ask for sponsorship politely.
Tell the person you are communicating with exactly what he or his organization will get out of sponsoring you or your group. Clearly communicate why you are doing what you are and why you need sponsorship. Never assume that a business or person will automatically sponsor you.
Prepare an ending statement beforehand to close the meeting and allow for the individual to agree or disagree to the sponsorship. Let him ask questions and answer appropriately.
Use The Internet To Generate Publicity
Write a blog post about your need for a sponsor and post it to your blog if you have one. Remember to explain what you are doing, why you are doing it, the type of sponsorship you need and what the other party will get out of the sponsorship arrangement.
Write articles about your sponsorship opportunity similar to your blog post and submit them to article directories and press release websites. Remember to include your contact information.
Send out messages and links to contacts in your social network. Use social networking activities to help spread the world about your need for sponsorship.
Do not approach a prospective sponsor in an aggressive manner as this will likely cause him to view your deal in a negative way, causing him to refuse the sponsorship all together.
- Do not approach a prospective sponsor in an aggressive manner as this will likely cause him to view your deal in a negative way, causing him to refuse the sponsorship all together.
Elise Stall is an experienced writer, blogger and online entrepreneur who has been writing professionally since 2009. She currently blogs at Elise's Review. She has a Bachelor of Commerce from the University of Ontario Institute of Technology and a postgraduate diploma in small-business management from George Brown College.