If you’re planning an event, you may want to get a wine sponsorship from a wine company in order to cut down on costs. Wine sponsorships give your company a chance to promote your wines to your guests, and you are able to benefit from having a specified amount, or all, of the wine donated to your event by the company. Getting a wine sponsorship can be challenging, so be prepared to try many different companies before finding one that is willing and able to support your event.
Create a sponsorship packet. Include detailed information about your event, and what you would like the wine company to donate for it. List the benefits to the company for sponsoring your event. If you have different sponsorship levels, list them, along with their associated costs.
Check the website of the wine to see if they have a sponsorship application form. If so, follow the guidelines stated on the website to submit your request.
Call the company and ask for the name of a contact person to send your sponsorship packet to, if there is no information on the company’s website.
Send your sponsorship packet to the wine company as far in advance before your event as you can. Many companies can only sponsor a certain number of events per month or per year, so you need to get your request in early in order to increase your chances of being chosen.
Follow up with the company if you haven’t heard back from them within a week or two of sending your request. This will give you a chance to remind them to look at your sponsorship packet, if they haven’t already. It will also help you to know whether you can count on the company for a wine sponsorship, or if you need to keep looking for another wine sponsorship for your event.
Laura Jerpi has been working in marketing since 2007. She is an interactive copywriter who writes for Thought Leadership Publications, Ai InSite and South Source. Jerpi holds a Bachelor of Arts in communications from the University of Pittsburgh and a Master of Business Administration from Robert Morris University.