Providing a dry cleaning delivery services allows you to reach busy professionals who don’t have a lot of time. But before launching your business, it’s important to evaluate the current competition to identify an underserved niche. You’ll also need to choose a dry cleaning location close to your core demographic and purchase delivery vehicles that are fuel efficient – yet large enough to house your deliveries. Here’s a guide to starting a dry cleaning delivery service.
Determine your target market. The first step in starting your dry cleaning delivery services is identifying your target market. For example, you may decide to target busy professionals within a 25 mile radius of your dry cleaning store. Also, evaluate your competition to identify underserved markets.
Obtain the required licenses. Before starting your business, you’ll need to secure a business license with your city. Visit the city hall department and complete an application. Processing costs about $50 and it takes a couple weeks to get approval.
Choose your dry cleaning location. Evaluate your target demographic and choose a location close to those individuals. For example, if you’ll be catering to busy executives, you may want to choose a location close to downtown. Your location should be between 500-1000 square feet to accommodate your supplies, and should have adequate parking for your delivery vehicles.
Purchase your delivery vehicles. Initially, you may only want to purchase a couple vehicles until business picks up. Choose vehicles with optimal gas mileage, yet still have space to carry dry cleaning deliveries. You will also need to select drivers who are low-risk (if you’ll be hiring employees) and have a clean driving and criminal background history.
Market your dry cleaning services to your target market. Make sure to have a grand opening event; providing 20-50% off the first service. Pass out flyers to your target demographic to promote the event. Also, provide referral discounts for customers who recommend your services. You can also network with local dress shops in the area to recommend your services to clients who need last minute pressing or cleaning.
Don’t forget to create a business plan. If you haven’t created a business plan before, check out Bplans (see Resources), a company that provides free samples.
If you need investment capital, check with the small business administration. They have resources for securing financing for your new business.