One of the most effective ways to market your direct sales business is through local vendor events, craft fairs, bazaars and flea markets. With a little creativity and know-how, these events can be a fun and exciting way to meet new customers, book additional parties and gain new team members.
Items you will need
- Newspaper or community calendar
- Promotional and product display materials
- Lead box and contact forms
- Gift certificate or product giveaway
Find events in your area. Check your local newspaper or community calendar. Also, one of the best ways to learn about direct sales events, is from the people who participate in them. Connect with fellow direct sellers and ask for referrals to the events that they've had success with.
Attend events. If you are planning to participate in an event, you'll want to learn how other direct sellers set up table displays and interact with customers. Watch for the booths that are the busiest and think of ways that you can incorporate the best ideas.
Reserve your spot. Make contact with the promoter and fill out all of the appropriate forms. Make sure you find out the average attendance, in order to determine the number of fliers and handouts that you'll need and the booth size that you will require. You'll also want to know what the layout of the booth will look like, so that you can plan your table display accordingly.
Stock up. Make sure you have enough promotional materials. In the weeks preceding your event, you'll want to make sure you order enough catalogs, postcards, business cards and fliers.
Create a lead box. The most important aspect of a vendor booth is generating leads and future business. Offer a small giveaway and create drawing slips or contact forms for your guests to fill out. Include questions such as, "Would you like to host a show?" or "Would you like a catalog?" so you know how to follow up with potential hostesses and customers.
Practice. You'll want to set up and arrange your display at home prior to participating in the event. This way you can be assured that you have enough room for the key elements of your display.
Stand up and smile. Try not to sit down during the event or you may appear to be bored. Engage you booth guests by asking them questions or offering product samples. Remain enthusiastic throughout the event and your guests will respond accordingly.
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