How to Sell a Product

by Business Editor; Updated September 26, 2017
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How to Sell a Product. The key to most successful businesses or professions is to sell a product. When there is a product to sell, there are several things that should be done before marketing begins to ensure that the time and money spent on marketing and advertising is not wasted.

Step 1

Assess the product's most unique features. Get to understand the competition's products and what makes yours different from theirs.

Step 2

Assess your intended audience or customer base. Find out their basic demographics and what people of that age group or socioeconomic status are looking for in a product like yours. Knowing this will help you sell your product.

Step 3

Cast the widest net possible. If your demographic group is narrow, find ways to widen it to make the product appeal to more types of people.

Step 4

Get the best advertising possible. Hire professionals to get persuasive advertising copy or visual advertisements. Place the ads everywhere your intended demographic will see them.

Step 5

Always give your customers what you promised. Make sure your claims are persuasive, but honest and achievable.

Step 6

Offer excellent customer service in order to stay in business. Treat your customers fairly in order to keep them coming back to buy more. Offer incentives to encourage repeat buys. Stay in communication with customers and clients. Make sure they know where to turn if they have a problem with the product or with your service.

Step 7

Keep at it. Keep selling and marketing your product, even if it is not yet making a profit. Remember that many of the most popular and interesting products, services and websites operated for years before achieving a profit.