A showroom’s primary objective is to be visually stimulating, according to National Floor Trends. A well-done showroom allows consumers to see, touch and feel products to make them feel confident about the quality of a product. Showrooms should be exciting and innovative. Although showrooms are primarily used in the auto and interior design industries, several other industries can use showrooms to display their products and set their company apart from the competition.
Pick an accessible location so that your showroom will attract a large amount of foot traffic. The best showrooms, according to the United Kingdom’s “Building” magazine, are located near major streets and intersections with a noticeable storefront. If your showroom is located within a convention center, sign up for convention space early so that you can pick a high-traffic area toward the entrance of the event.
Design a showroom with ample size to showcase your product. Although there is no standard size for a showroom, according to Lowe’s, the space should allow you to display your product to consumers with enough room to hold interactive meetings with clients.
Include your corporate identity in the showroom so that consumers know right away who you represent. A large sign with your company name should be visible from outside the showroom, with branded collateral throughout the showroom for consumers to take home.
Plan a showroom that is versatile so that it can be used to showcase different products. Seasons, geographic locations, economies, trends and several other factors influence showrooms. The showroom’s colors, backdrops, lights, flooring, ceiling and corporate signage should all be very versatile or easily changeable for new products.
Staff your showroom with knowledgeable employees to answer questions. Although the showroom helps sell a product, a salesperson should be prepared to further educate consumers on the company’s products, sales, financing, delivery schedules or any other concerns that may arise.
- Comstock/Comstock/Getty Images