Store displays are an important part of merchandising commercial products. When a display is well designed, it attracts customers and can increase sales. Whether it’s a food market, a clothing retail store or a bookstore, it’s worth investing the money and time into creating store displays to feature your products. Whether you’re decorating a store display window or a display inside your store, you can design an ideal display with a few guidelines and some artistic discernment.

Things You Will Need
  • Retail store displays

  • Labels (optional)

  • Trays or decorative fabrics (optional)

Decorating Store Displays

Select the merchandise you wish to show in your store display. If you’re decorating a storefront window, choose the most striking and appealing products to draw in customers. Items with bright colors or with neat, symmetrical designs are best. You can also display items proven to be bestsellers in your store or in your industry. For example, you can feature New York Times bestselling books in a bookstore display or your top-selling candies in your confectionery store. Take advantage of seasons and holidays by setting up special displays showcasing products to appeal to your customers for the particular season or holiday.

Purchase the appropriate store display furniture for your merchandise if you don’t already own it. For instance, for jewelry and small gifts, jewelry display cases work best, and for books and greeting cards, bookcases are most appropriate. Displays should coordinate with the style of your merchandise or store. For instance, choose shelves in dark-colored woods if your store has dark hardwood floors, or display vintage jewelry in antique jewelry cases. You can find retail store fixtures and displays online.

Fill the store displays with your products, arranging them neatly and in a way that is artistically appealing. Stack similar items in orderly pyramids or arrange them in symmetrical patterns. recommends “colorful combinations and contrasts, simple clear lines, all very compulsively organized, neat and tidy.” You can add decorative touches, such as fabrics or colorful trays to rest your products on, but it’s best to keep the attention on your merchandise.

Label items with their names and prices, especially for food. Use attractive labels and a font size that is easy to read. Label unique items such as jewelry pieces, books, and clothing individually. In cases where there are multiple items of a particular type, for example at bakeries or candy stores, provide one label for each type of item.


You can decorate store displays not just for holidays but also for special seasons or times of the year, such as allergy season, if you sell nutritional supplements, or back-to-school time for office supplies and children’s clothes.

Clean and tidy up displays regularly, as they can get mixed up and dirty throughout the day as customers look at them.