Every piece of homemade furniture has its own special features, even when built from the same plan. These variations offer buyers something unavailable in normal retail outlets: uniqueness. Selling your homemade furniture requires attention to detail and even a bit of tech savvy. Begin by coming up with the right price to sell. This means covering your own costs of making the furniture and also researching the local or regional market to ensure your prices are in line with the rest of the competition.
Local and In-Person Sales
For most craftspeople, initial sales come from their local area, such as neighbors that spot a chair you made and want one for themselves. That market will probably dry up quickly, but it provides you an opportunity to build some word-of-mouth marketing. You can also place ads in the local paper or in publications that cater to handcrafted items. Another option is to print brochures and catalogs to distribute at local handmade craft stores, fairs and shows. Craft shows that judge the best designers are especially effective because they give you access to customers as well as a chance to win awards that bolster your credibility.
The Internet offers multiple options for you to sell your furniture. A dedicated website that features images of your furniture, prices and contact info gives you access to the global marketplace. Be sure you have a secure payment processing system in place so it's easy for customers to conduct transactions. You can also sell through craft or auction sites such as Etsy or eBay. These sites typically provide the website infrastructure and payment processing, but also hit you with commission or processing fees.
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