How do I Start a Jigsaw Puzzle Business?

by Meg North - Updated September 26, 2017
Start a jigsaw puzzle business for extra income.

Complex and artistic jigsaw puzzles make great commemorative gifts, corporate promotions or educational toys. Starting a jigsaw puzzle business is similar to creating any small business, starting with a plan and a unique marketing angle. Set up your equipment, purchase your materials, and get started crafting and selling these popular toys.

Select a business name. Register the business name with your local small business office and, if you want to create an online presence, purchase a domain name and web hosting. You may also want to work with a graphic designer to create a logo.

Write a business plan. Include information about the types of jigsaw puzzles you will offer, equipment and maintenance costs, target market, marketing and advertising, and goals. There are cardboard, magnetic, plastic and wood jigsaw puzzles. Decide which type you’ll make and sell.

Choose a business location. Either rent office space or set up a home-based business in your garage or basement. If your business is online, create a website with purchasing and selling capabilities.

Purchase puzzle-making equipment. You may need to apply for a business loan, since puzzle machines can be $400 or more. Contact other jigsaw puzzle business owners about the equipment they use.

Select designs for your puzzles. You can create artistic, promotional marketing, commemorative, location, or custom puzzles. If you are offering custom puzzles made from photographs, create several examples so that your customers can see the finished product. Take professional quality photos of the finished product to show potential customers. Practice creating puzzles.

Purchase other necessary business materials, like puzzle creation materials, business cards, advertising literature, and packaging and shipping materials. Based on production, material and shipping costs, set a price for your puzzles to determine your profit margin.

Stock your store or display the puzzles on your website. Distribute advertising materials and approach businesses to create puzzle-themed promotions. Gather customer testimonials from friends and family members to add credibility.


  • Find a unique marketing angle, such as creating jigsaw puzzles based on local photographers’ or artists’ designs.

About the Author

Meg North has written professionally since 2008 as an online copywriter for the Sturbridge Yankee Workshop. She also published a short story in "The Maine Scholar." North has a Bachelor of Arts in media writing from the University of Southern Maine.

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