Show off those gourmet cookies, darling cupcakes and luscious candies you've made for sale with the proper packaging. How something is packaged affects sales and customer expectations. Godiva, an expensive, premier gourmet chocolate, is packaged in expensive-looking gold boxes. Harry and David package their candied popcorn in old-fashioned tins. They also wrap their fresh fruit in tissue papers and gold foil. Packaging adds a few cents to your product's costs and more than a few dollars to your bottom line.
Put your label on the front of the bag. You can tell which is the front because there is a seam up the back of the bag. Center the label about one-third up from the bottom of the bag. This allows most of the treats to be visible.
Open the cellophane bag. Place it in a shoe box. Put several more opened bags upright in the box. This makes it easier to fill six or more bags at once rather than one at a time.
Place 2 inches of excelsior, a soft shredded packing material, in the bottom of each bag. The excelsior fills up the bag, looks attractive and cushions the bottom of the treats.
Put the same amount of treats in each bags. Count the treats if they're big, such as cookies, or weigh them if they're small, such as candy popcorn or cranberry white chocolate bark.
Tie the bag closed with ribbon. Make a bow out of the ribbon.
Open the box or assemble it. Place the label on the top of the box or on the side.
Fold a sheet of tissue paper so it is the same width as the box. Crumple additional sheets of paper and put them in the box.
Place the treats in among the tissue paper, using the paper to cushion the treats. Fold the flaps of the bottom sheet of tissue paper over the treats. Tuck the sides in the box.
Close the lid. Wrap the box with ribbon as if it were a gift. Don't cover the label with the ribbon.
Coordinate the color of the excelsior and ribbon with the season. Use red and white for Valentine's Day, pastel colors for Easter, red, white and blue for Independence Day, black and orange for Halloween.
Treats may also be packaged in decorative tins, glass jars or zip locked bags.
Not all paper products are meant to hold food. If you're selling the treats, always use food-grade packaging.
- "O, The Oprah Magazine"; 6 Artful Ways to Package Cookies as Gifts; Sandra Magsamen; November 2002
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