Starting a newsletter requires numerous decisions, including determining what it will be called. Whether your newsletter goes out to customers or is circulated only amongst employees, customize traditional publication naming ideas with details from your business and industry. Use the newsletter name to reinforce the image or style you desire for the business.
Christen your business newsletter in the style of a metropolitan newspaper if you wish to pay homage to classic media and create an impression of sober, reliable news. Such a style is particularly suited to a newsletter that will contain not only company news, but also newspaper-style reporting of news in the region or industry. For example, a company called Compton Manufacturing could call its newsletter the "Compton Star," the "Compton Manufacturing Tribune," or the "Compton Ledger."
Name the company newsletter a single evocative word, in the style of top magazines, if the newsletter will contain a mixture of news and lighter fare, such as employee profiles, trivia contests, recipes, or even feature stories. Pick a word with double meaning. A printing company's employee newsletter, for example, could be called "Spill," referring to both the idea of spilled ink and the idea of "spilling" (telling) a story or secret. A restaurant newsletter could go by "Chew." Alternately, christen the newsletter with the name of a principle, concept or term in your industry. The newsletter of a company based around leading rock-climbing trips could go by "Reaching" or "On Belay."
Quirky and Punny
Pick a funky or funny name, like "Stinky Cheese" for a gourmet cheese shop or "Reel Smart" for a fishing supply store if you intend to promote a down-home, accessible, one-of-a-kind image of your business—whether to customers or employees. An article called "7 Ways to Refresh Your Newsletter" on the website Entrepreneur advises, "Make sure your brand image and message are presented consistently in your e-mail communications and across all media--online and offline--and that your products, services and employees live up to that brand promise."
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