You might think retirement means putting away all work-related stuff, but a business card is a handy tool after you retire, too. That way, when someone asks for your contact information, you don't have to frantically search your pockets or purse for a scrap of paper and a pen. Instead, hand her a card that truly expresses who you are and what you enjoy doing with your free time.
Go with a humorous or tongue-in-cheek message to get people's attention. For instance, you can use "Half Fast Jack of All Trades" if you want to jokingly explain how you spend your time or pick up some work. Funny sayings also work to explain your hobbies or interests. For instance, if you collect rocks and fossils, you could say, "I'm just an old fossil who collects them, too!"
Express Your Lifestyle
Use a business card that shows what kind of lifestyle you enjoy now that you're retired. For instance, if you spend lots of time in an RV traveling around the country, putting one of your favorite travel photos on the card and saying you're a "Full Time RVer" lets people know what they have in common with you. Include a link to Facebook, Twitter, Instagram or your blog so people can follow along with your adventures.
A business card comes in handy for making a little money on the side. Include a tagline explaining what you offer. Add your business name and logo if you have one. Add your phone number and email address. Include your website address, or if you sell stuff on a site, such as on eBay or Etsy, include a link to your page. Mention the geographical area in which you work if there's a limit, such as if you provide errand running for other senior citizens, say "errand running in Dade County, Florida."
Nothing adds more to a catchy or interesting business card than a graphic that helps tell your story. Graphics and clipart are available for just a few dollars on sites such as iStock.com or 123rf.com, or use a photo you took on the card. You can also add a photo of yourself enjoying one of your hobbies to remind people who you are.
Use all that white, blank space on the back of the card to explain more about who you are. For instance, if you use the card to get work, give a brief summary of your past experience before you "retired" so people know why you're an expert. If you write a blog, put the link on the back and give a brief summary explaining what you write about, such as, "I write about our adventures and share tips on the best RV parks for retirees."
Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.