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Statistical surveys provide vital feedback and insights on attitudes and opinions of people who use services and products. The results can be used to improve products and services, and to test new business plans. It is best to keep survey questions short and to seek simple yes or no answers so that participants will remain engaged. It is also a best practice to phrase questions objectively to encourage candid and unbiased responses from participants.
In-Store Experience Exit Survey
Retailers can glean important information to regarding how in-store sales associates are meeting the expectations of shoppers. Hire and train personnel to conduct brief surveys among shoppers as they leave the store. Ask questions to gain insights from consumers regarding their shopping experience and the friendliness of sales associates. Use easy numerical ratings such as a one to five rating, with one meaning “poor” and five meaning “excellent.” Compile the statistical total results of at least 50-100 shoppers to get a fair sampling of overall attitudes and use percentage results to develop action plans for improvement.
Online Customer Satisfaction Survey
Use online surveys to get a statistical overview of how customers feel about their “online experience.” Ask key yes or no questions, such as, "was our online checkout/shopping cart easy to use?" Another option would be "were the pictures of our products satisfactory?" Tabulate the statistical results to find out how online shoppers feel about their online experience. Compare results with “live” in-store shoppers to discover ways to enhance both the in-store and online shopping experience.
Non-profit organizations have ongoing needs for volunteers and to find out how the services they provide meet the needs of the communities and members they serve. Conduct a survey after a major event, such as a play, health fair or membership enrollment event. Ask survey attendees about who they think benefits from certain services in order to find out how to improve offerings. Ask questions to gain statistical information, such as how many times services are used per week and how many people in the household use the services. Include space for respondents to write in suggestions. Tabulate the responses to find key indicators of organizations that could be successful in recruitment efforts by capitalizing on the statistical results. Combine efforts with results from the 2010 U.S. Census Bureau to identify and compare demographic information.
Conduct a survey of residents in a community to help support voter registration efforts. Examine public information data on websites that includes data on the number of registered voters in your county and zip code areas. Conduct a survey in “high traffic” areas such as parking lots to major retail and shopping centers. Ask people whether they are registered to vote and which party they identify with. Use the results to inform elected officials and those planning to run in upcoming elections about areas where they need to beef up their voter registration efforts.
Cheryl Munson has been writing since 1990, with experience as a writer and creative director in the advertising industry. She holds a Bachelor of Arts in journalism with a focus on advertising from the University of Wisconsin in Madison.