Presentations are an essential part of a business communication course. Students must learn about business communication, a required skill used to convey messages. Of course, a student of business communication doesn't have to be a college or university student. Many business development institutes offer business communication courses as a method of professional development for senior management and executives.
Using Social Media
Social media sites such as Facebook, LinkedIn and Twitter are newer forms of business communication. Business communication professionals once used solely traditional techniques, such as magazines and press releases, for communication with stakeholders. However, given the advent and success of social media, techniques vary depending on the need of the business. Tailor your presentation for the appropriate use of social media in business communication. Knowing when to use each method of social media interaction is a must for anyone in business.
One perennial favorite topic is business etiquette, as it's always an important concept in the business world. Prepare a presentation on business etiquette when conducting business across international borders. Decide whether you will focus on etiquette in a particular region of the world, in a select country or in a variety of countries. Include tips on dress codes, business card expectations and gift-giving rules. Incorporate how the expectations vary depending on if you are a male or a female in particular parts of the world.
Promotions for Small Business
In a growing business environment, marketing and promotions are a popular topic. Prepare a presentation on developing promotions for small business entities. Share ideas on online promotions, grass-roots promotions and effective trade show networking. Bring props, such as examples of an effective trade show booth, or samples of a promotional product, like iPod cases or branded martini glasses. Talk about the logistics of working with vendors, such as suppliers, and provide information on contract law related to promotional contracts.
In a world where companies are increasingly inclusive, employing people from a wide variety of cultures, nonverbal communication is a crucial topic to learn. A presentation focused on how people communicate with body language, environment and tone can inform your audience about how their actions may alter their message.
Prepare specific examples for your conversation. In a more controlled setting, demonstrate how frequent pauses or a low speaking voice display a lack of confidence or how a bombastic tone can make a good idea sound like a scheme. If you can use props, bring in a chair and show how leaning in conveys interest while crossing your arms can create a barrier in a conversation. Consider bringing in pictures of professionals dressed in business attire and traditional office spaces to assess audience perceptions on environment.
Business Presentation Skills
It may seem a bit meta, but for businesses that suffer through meetings filled with boring presentations, learning how to do a great presentation can be the key. Develop a presentation on the topic of presentation skills. Discuss speaking abilities and developing PowerPoint decks. Offer tips for incorporating engaging images into presentation. Having strong presentation skills is an important part of communicating to stakeholders, especially clients and customers.
Karenna Cochrane has been writing professionally since 2005, specializing in home-and-garden topics such as interior design and home improvement. She has published work online and in print for national organizations.