A company logo gives potential customers and clients a first impression of the company. Logos should reflect the identity and services offered by the company in question. If a logo is dull and boring, that is what individuals will think of your company when they see the logo. Logos are important because they represent the company and are usually the first thing that potential clients see. Choosing a logo design takes time, patience and creativity.
Brainstorm on different designs for a logo. Consider the business itself and the services that you are offering. The tone of your company should be considered as well. For example, if you're running a funky interior design business, bright colors and different shapes could be implemented into the logo. If you don't love the logo, trash it. You will be using the logo for quite some time and it is imperative that it be appealing to not only the customers, but you as well.
Use colors that reflect the tone of your company. If you're a serious law firm, do not use bright neon colors. Instead, opt for more neutral colors, or even black and white. The logo should reflect the seriousness of the company.
Create your design on paper. If you aren't a very artistic person, find someone who is (a friend or family member). Have them draw it out for you and add some color.
Take the logo image to friends, family members, even strangers and ask them what they think of the logo. Ask what it says about the company. Consider their feedback and use it to change your logo until it gives a positive feeling about your company.
Recreate the design in an image-editing program like Adobe Photoshop or Sumo-Paint (an online image-editing program). Tweak the image so that it is up to your standards, save it and print it out. Keep experimenting with the image-editing programs to see what effects can be added and how you can improve the logo. Tutorials may also be available online.
Place the logo on letterheads, stationary, business cards, websites, magnets or fliers.
Keep in mind that simple logos are more memorable than logos with too much detail.
- logo image by haruspex from Fotolia.com