You've always loved weddings; you love the colors, the flowers, the themes, everything. Perhaps this love of weddings has inspired you to start a wedding planning business, but you don't have a ton of cash to advertise or promote yourself. What do you do? Here are some tips for starting a wedding planning business.
Develop a website. If you have the skills to create your own site, there will be minimal start-up costs. If you don't have those technical skills, work with a freelance web designer, who will be much cheaper than a web design firm. You should probably spend no more than $300. After your site is up, you will only pay for your domain name, a service provided by a number of hosts. Often, your web designer can take care of this for you, and you would pay them the fee.
Educate yourself. Read bridal magazines, and study fashion and color trends. Make yourself comfortable with every area of wedding planning so that you are not only an expert planner but also an expert florist, decorator, photographer, videographer, caterer, cake designer and linen specialist. You need to know not only the names of every flower, but the colors they come in and how much they cost. You also need to identify vendors that you love in your area. Once you have chosen these vendors, try to create an affiliation with them. This will help bring business to both of you.
Create documentation. Print business cards and brochures. The best way to do this without breaking the bank is to design these yourself, and then find an deal from a print shop or an online printer. Distribute your cards and brochures to your affiliated vendors, and ask them to hand them out to their clients. Offer to return the favor for them.
Market yourself. Meet people, attend bridal shows and tell your friends and family about your business venture. Promote yourself by all means possible without exceeding your budget. Social media sites like Facebook, Twitter and even Craigslist can be very helpful for free promotion. Strive to get your website as many hits as possible. If you can afford it, advertise with large wedding websites as well. The more people hear of you, the more people will book with you.
Always verify spelling and grammar on all business cards, brochures and on your web page. This is the customer's first impression of you, and it must be perfect. Make sure that an affiliated vendor is worthy of a recommendation.