A grand opening letter is a way to promote a business that you have spent a lot of time and effort getting started. After preparing your business for its opening, you want to make sure everyone in your area knows that you exist. Grand opening letters don't just announce the grand opening, they also give customers a reason to attend. Promotions and special contests can help draw in guests, as can having local celebrities attend your grand opening. Make sure all of these are highlighted in your grand opening letter.
Determine what makes your business appealing to your potential customers. You will want to create a short paragraph or a bulleted list in your grand opening letter listing the main selling points of your business to motivate those who receive your letter to attend your grand opening.
Repeat the key information several times in your letter. This includes the date or dates for your grand opening, the hours and the location of your business. All of these must be provided for your customers to help them know when to attend and where you are located.
Offer special contests or promotions for your grand opening and describe these briefly in your grand opening letter. You can have these promotions for everyone who attends, but also add an extra incentive to anyone who brings the grand opening letter with them to the grand opening. Maybe have an entry form included on the back of the letter and have that contest available only to people who received the letter and drop off their entry at the grand opening.
Include directions to your business. Even if you think your customers will know where your location is, you still should include detailed directions from several locations around town.
Include contact information. Include a phone number that will be monitored for calls or at least has voice mail. If you have created a website for your new company, direct your customers there as well for further information. To motivate them to visit the website, you can even advertise a special discount coupon posted on your website.
Do not just send your grand opening letter in the mail; also post it around town. Create signs with it posted on poles near the location of your business, and post it on bulletin boards around town.
When naming nearby companies as landmarks in your directions to your location, try to avoid those that are in direct competition with you. You don't want to help the competition.
- Do not just send your grand opening letter in the mail; also post it around town. Create signs with it posted on poles near the location of your business, and post it on bulletin boards around town.
- When naming nearby companies as landmarks in your directions to your location, try to avoid those that are in direct competition with you. You don't want to help the competition.
Alan Kirk has been writing for online publications since 2006. He has more than 15 years' experience in catering, management and government relations. Kirk has a bachelor's degree in business management from the University of Maryland.