If you are seeking a sponsorship for your sport, you will need a resume that is tailored to the industry or sport in which you work. It must state relevant experience, accomplishments and awards, and information that will help the potential sponsor learn more about you as the person with whom their products will be connected. A sponsorship resume is a little different from an employment-seeking resume, as it includes 3 pages of information: a cover letter or proposal, an experience page and a personal page.
Explain What the Sponsor Stands to Gain
Your cover letter or proposal is your introduction. The most important part of this page is an explanation of what the sponsor stands to gain from sponsoring you. This may highlight projected expenses that must be covered, as well as a brief summary of past experience and a list of future projects in which the sponsor would have the opportunity to be involved with you.
Mention something personal about the company (e.g, “Your wild berry energy drink always keeps me energized throughout my trial runs”) and express your excitement about potentially serving as its representative.
List Your Experience and Accomplishments
The experience page includes a list of competitions, workshops or camps in which you have participated. List the name, city and state of each event, as well as your role as either a competitor, coach or official. Structure it in reverse chronological order, with the most recent event listed first.
Your important accomplishments should be cited on the experience page. This would include significant wins, awards, certifications, past sponsorships, press coverage or paid public appearances. This shows the potential sponsor your visibility and high level of accomplishment in specific areas. If your sport is mountain biking or barrel racing, for example, your resume will show how long you have been active in the sport and your accomplishments along the way.
List Your Contact Information and Web Address
Your personal page includes your contact information, physical statistics (e.g., age, height, weight, if relevant to your sport or activity) and web page address if you have one. You may also choose to include a high-resolution picture of yourself, although this is optional.
List Your Future Plans and Scheduled Events
At the bottom of the personal page, list your future plans and any scheduled events to which you are already committed. Also note any new projects in which you will be involved that relate to your sport or area of expertise. Put this list in reverse chronological order. This informs your potential sponsors of upcoming advertising opportunities.
Kelsey Childress runs a freelance creative business called Awen Creative that specializes in SEO Web content, social media marketing and blogging. She has been writing for online and in-print publications for over six years, and has a bachelor's degree in English literature and creative writing from Kansas State University.